FIFA World Cup Stories - Page 2

UK Stories

FIFA World Cup stories

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026

Marketing Technologies

Hoppr sets London HQ & Lotier alliance for LatAm push

Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026

Marketing Technologies

UK football ads miss as male fans shun 'laddish' image

UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026

Digital Transformation

Lenovo unveils LEAP to boost UK channel partner growth, skills

Lenovo has launched LEAP, a UK programme offering channel partners rewards and training to boost sales and tech skills until March 2026.

By Jed Nykolle Harme • 3 min read • Fri, 8th Aug 2025

Global Stories

FIFA World Cup stories

Gaming

World Cup ad spend at risk from campaign data flaws

Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Apr 2026

Data Analytics

World Cup guide warns banks of scams & trafficking

Banks are being urged to watch for fraud and exploitation patterns as the 2026 World Cup is expected to fuel risky cross-border payments.

By Kaleah Salmon • 4 min read • Fri, 10th Apr 2026

Phishing

Fake Olympics shop ads on Meta target fans' wallets

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026

Artificial Intelligence

BRKZ secures USD $30 million loan to expand Saudi construction tech

BRKZ has secured a USD $30 million loan to expand its financing solutions and support the growth of Saudi Arabia's booming construction sector.

By Sean Mitchell • 4 min read • Thu, 30th Oct 2025

Smart Home

Hisense wins nine IFA awards & extends FIFA World Cup tie-up

Hisense secured nine IFA Innovation Awards 2025 across home entertainment, appliances, and design, while extending its FIFA World Cup sponsorship to 2026.

By Melvin Hipolito • 4 min read • Mon, 8th Sep 2025

Gaming

Hisense extends FIFA World Cup partnership, unveils AI tech for 2026

Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.

By Jed Nykolle Harme • 4 min read • Sat, 6th Sep 2025

Marketing Technologies

AI-driven campaign unites sport & poetry to inspire youth growth

The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.

By Catherine Knowles • 3 min read • Thu, 4th Sep 2025

Digital Entertainment

Hisense to stream FIFA Club World Cup 2025 free on smart TVs

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

By Melvin Hipolito • 4 min read • Thu, 19th Jun 2025

Fintech

Xero partners with NZ Football and FIFA Women's World Cup

Xero has partnered with New Zealand Football until 2026, which will include the period covering the FIFA Women's World Cup 2023, to be held in Australia and NZ.

By Zach Thompson • 3 min read • Thu, 22nd Dec 2022