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Football stories
Moving the goalposts: Why the CRO role needs a rebrand
This month
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data analytics
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fintech
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partner programmes
Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.
UK football ads miss as male fans shun 'laddish' image
Last month
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martech
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social media
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fifa world cup
UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.
Liverpool FC teams with SAS for AI-powered marketing
Mon, 29th Dec 2025
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data analytics
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cx
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martech
Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.
Real Madrid partners with Adobe to enhance fan content using AI
Wed, 26th Nov 2025
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martech
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genai
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ai
Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.
Fans warned of digital scams ahead of 2026 World Cup matches
Tue, 7th Oct 2025
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malware
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vpns
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phishing
Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.
Axon Perform opens UK office to boost elite sports analytics
Wed, 17th Sep 2025
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data analytics
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data science
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ai
Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.
Girona FC chooses WatchGuard to boost cyber security strategy
Thu, 11th Sep 2025
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firewalls
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data protection
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digital transformation
Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.
8x8 extends Southampton FC partnership to boost fan engagement
Fri, 29th Aug 2025
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uc
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cx
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martech
8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.
Adobe brings AI-powered creative tools to Premier League fans
Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
FC Bayern partners with Celonis to boost operations with AI
Fri, 9th May 2025
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hcm
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ai
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recruitment
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
Chelsea FC partners with Twilio to enhance fan engagement
Thu, 6th Feb 2025
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martech
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twilio
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football
Chelsea Football Club has launched a multi-year partnership with Twilio, aiming to enhance fan engagement through personalised experiences and tailored content.
ExpressVPN signs partnership with Tottenham Hotspur FC
Tue, 12th Nov 2024
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online security
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football
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dx
ExpressVPN has entered a two-year partnership with Tottenham Hotspur, becoming the club's exclusive Official Digital Privacy Partner, enhancing fan security.
AC Milan enhances performance & fan experience with AI
Mon, 4th Nov 2024
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storage
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ai
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cybersecurity
AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.
Hisense named official partner for FIFA Club World Cup 2025
Thu, 31st Oct 2024
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gaming
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smart home
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digital entertainment
Hisense has been unveiled as the first Official Partner of the FIFA Club World Cup 2025, promising enhanced fan experiences through technology.
AC Milan enhances fan experience & performance with tech
Wed, 30th Oct 2024
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storage
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digital transformation
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pure storage
AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.
Could AI be the next manager for the England football team
Tue, 23rd Jul 2024
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data analytics
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ai
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football manager
With Gareth Southgate stepping down, could AI be the next England football manager? Tech experts believe AI's data-driven insights could revolutionise the game.
Cristiano Ronaldo partners with Binance for new NFT collection
Thu, 30th May 2024
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crypto
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blockchain
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football
Binance partners with Cristiano Ronaldo for Forever Worldwide: The Road to Saudi Arabia NFT collection, offering fans exclusive perks and unique experiences.
FC Barcelona partners with Fortinet for Spotify Camp Nou security
Fri, 24th May 2024
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firewalls
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digital transformation
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breach prevention
FC Barcelona partners with Fortinet for cutting-edge cybersecurity at the future Spotify Camp Nou, enhancing digital security and innovation until 2028.