CMOtech UK - Technology news for CMOs & marketing decision-makers

GenAI / Generative AI stories - Page 3

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Artificial Intelligence and the Retail Personalisation Revolution
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cx
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martech
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cdp
AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.
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Adobe reveals new AI-powered mobile app, Adobe Express
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martech
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video
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creative technologies
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
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Databricks sees 70% growth in EMEA amidst enterprise demand for AI
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data science
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martech
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cdp
Data and AI firm Databricks experiences a 70% YoY increase in its EMEA operations, driven by surging demand for data and AI capabilities.
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SAP Emarsys unveils revolutionary AI Product Finder amidst growth in demand
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cx
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martech
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ai
SAP Emarsys unveils AI Product Finder in response to rising Australian demand for AI-influenced retail experiences.
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Business leaders anxious over data security – report
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cloud services
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ai
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investment
Business leaders are uneasy about data privacy and security, raising concerns over lack of governance frameworks with regard to generative AI use.
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SAS Viya leads GenAI market with boosts to productivity & efficiency
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cx
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martech
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power / energy
SAS Viya is making strides in GenAI, delivering tangible ROI through the proficient application of large language models, and boosting customer productivity and efficiency.
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SAS Innovate unveils accessible AI models for industry-specific use
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ai
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analyst report
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idc
SAS has unveiled a new approach for organisations to tackle business challenges head-on with packaged AI models.
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Half of online traffic in 2024 generated by bots, report finds
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gaming
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application security
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technology gifts
Bad bots accounted for nearly half of all global internet traffic in 2024, hitting their highest ever level since monitoring began in 2013, warns cybersecurity leader Imperva.
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Neo4j celebrates creation of new ISO graph query standard
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digital transformation
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open source
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ai
Neo4j celebrates the publication of the first new database query language by ISO in over 35 years - the Graph Query Language (GQL), a notable milestone in database innovation.
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Denodo partners with Google Cloud to advance data management with AI
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digital transformation
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virtualisation
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ai
Denodo, a leader in data management, reveals a groundbreaking partnership with Google Cloud's Vertex AI, aiming to optimise data virtualisation and large language models to enable advanced AI solutions.
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Half of ANZ lawyers trial generative AI despite lingering scepticism
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ai
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lexisnexis
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legal software
Half of legal workers in Australia and New Zealand have tried AI tools, yet skepticism remains high, a survey by legal information provider LexisNexis has revealed.
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WalkMe's financial growth & AI advancements spotlighted at Realize 2024
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ai
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walkme
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digitisation
WalkMe's financial resurgence and innovative AI advancements are set to take centre stage at their upcoming Realize 2024 event.
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First-party data collection prioritised due to privacy laws
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cloud services
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ai
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privacy
Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.
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Building the cyber defences needed to ward off attacks
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edutech
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cloud services
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ransomware
A surge in cyberattacks prompts Australia to strengthen their digital defence, aiming to utilise education and a 'human factor' to thwart attacks amid rising hacker innovation.
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NAB Show 2024: Harnessing GenAI for media's next frontier
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digital transformation
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ml
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ai
The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.
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AI skills could boost New Zealand salaries by 30%, says AWS
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cloud services
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public cloud
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aws
New AWS research suggests that nurturing AI skills could increase salaries by over 30% and boost career growth in New Zealand's workforce.
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Qualtrics appoints Gurdeep Singh Pall as AI Strategy President
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microsoft
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voip
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contact centre
Qualtrics, renowned experience management firm, welcomes Gurdeep Singh Pall as its first-ever President of AI Strategy. The former Microsoft executive will steer the AI-enriched evolution of experience management for customers and employees.
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Arrow Electronics expands Copilot for Microsoft 365 to EMEA partners
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cloud services
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public cloud
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compliance
Arrow Electronics expands access to the AI-enhanced Copilot for Microsoft 365 via its ArrowSphere Cloud to EMEA region partners, maximising potential opportunities.
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Microsoft Envision AI roadshow: Unveiling generative AI's impact in NZ
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microsoft
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power / energy
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ai
At the recent Microsoft Envision AI Roadshow in Auckland, business executives explored the rapidly growing influence of generative AI and its potential to transform operations and tackle social inequities.
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Denodo collaborates with Google Cloud to boost AI capabilities
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cloud services
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digital transformation
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public cloud
Data management leader, Denodo, announces cutting-edge collaboration with Google Cloud, integrating its platform with Vertex AI for accelerated AI-ready data access.
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Pegasystems introduces AI coach to boost workflow efficiency
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cloud services
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workflow automation
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ai
Pegasystems launches Pega GenAI Coach, an AI-guided tool offering contextual advice within workflows to optimise operations.
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ThoughtSpot appoints Ahmed Quadri as Chief Customer Officer
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big data
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bi
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data analytics
In a strategic move to enhance its customer experience, AI-Powered Analytics firm, ThoughtSpot, appoints veteran tech leader, Ahmed Quadri, as its new Chief Customer Officer.
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AI-Washing: A new wave of ethical and legal considerations for corporate Australia
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ml
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ai
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accc
AI-washing prompts ethical debates and legal challenges in corporate Australia, as companies risk fines for making false claims about their AI technology use.
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Adobe set to revolutionise video production with new AI tools
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video
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martech
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ai
Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.