GumGum stories
UK families influenced by timing of back-to-school advertising
Thu, 21st Aug 2025
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martech
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financial systems
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marketing
A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.
GumGum claims up to 90% lower carbon emissions per ad served
Mon, 28th Apr 2025
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martech
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clean technologies
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sustainability
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
GumGum launches platform prioritising privacy in advertising
Thu, 10th Oct 2024
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martech
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data privacy
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ai
GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.