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G2's 2026 Best Software Awards reveal major market shifts

Last month
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crm
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uc
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data protection
G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.
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Kent tech founder Ben Towers awarded MBE for startups

Tue, 13th Jan 2026
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saas
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digital transformation
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hcm
Kent tech founder Ben Towers, 27, wins an MBE in the New Year Honours for his work backing startups and shaping the UK's AI strategy.
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Marketers face budget losses as outdated AI tools lag behind trends

Thu, 26th Jun 2025
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digital transformation
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cx
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martech
Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.
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Social trends report unfolds brand-customer disconnect

Thu, 16th Nov 2023
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genai
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ai
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content creation
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
Harmony

Hootsuite's harmony-themed campaign disrupts B2B marketing norms

Fri, 27th Oct 2023
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productivity
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b2b
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hootsuite
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
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Hootsuite gets 'premier' status within Adobe partner program

Wed, 13th Dec 2017
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martech
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partner programmes
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open source
Hootsuite achieves 'Premier' status in the Adobe Exchange Partner Program, strengthening ties and expanding social media integration across Adobe's platforms.