Infobip stories

From war-time basketball courts to steering Infobip's EMEA engine, a former “assist queen” shows how giving to others drives global growth.

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

UK airlines are deploying agentic AI and WhatsApp chatbots to cut airport queues, ease staff strain and manage growing border disruption.

Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Infobip urges UK retailers to use RCS and WhatsApp to cut returns disruption as annual costs are forecast to top GBP £27 billion.

Infobip promotes four long-serving executives to refreshed leadership roles, adding a Chief Innovation Officer and elevating alliances to the Board.

Infobip named a growth and innovation leader in Frost & Sullivan's latest CPaaS report, praised for cross-channel AI-driven communications.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

Infobip forecasts that AI, ethical messaging, and new channels like RCS will transform UK customer experience by 2026, focusing on real-time personalisation and trust.

A global survey reveals shoppers increasingly expect early, personalised holiday deals and trust AI for recommendations, urging retailers to act faster and smarter.

Over half of UK shoppers find retail communications too generic, with 60% calling them irrelevant, highlighting a need for personalised experiences across channels.

Virgin Atlantic's partnership with Infobip has boosted online check-in at Heathrow by 11% using automated WhatsApp messaging to streamline passenger experience.

A study finds 61% of UK shoppers see brand messages as irrelevant, urging retailers to adopt personalised, omnichannel approaches to engage consumers.

Infobip is named a Leader in Gartner's 2025 Magic Quadrant for CPaaS, topping Completeness of Vision for the first time in its third consecutive year.

AI is reshaping global industries by enhancing security, safety, and efficiency, becoming essential in sectors from cybersecurity to logistics and construction.

RCS messaging in the UK has surged 65% in 2024, boosted by Apple iOS support and AI, as brands enhance customer engagement with richer, interactive chat tools.

NEXT partners with Infobip to boost shopper security, blocking 175,000 fake messages monthly and enhancing customer engagement with advanced RCS messaging.

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.