CMOtech UK - Technology news for CMOs & marketing decision-makers

Intellectual property stories

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Canva adds official PEPPA PIG templates through Hasbro deal

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Canva deepens its licensed content push with more than 60 PEPPA PIG templates, tapping 1.4 million searches and UK marathon support designs.
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ShareGate survey says AI exposed data at 29% of firms

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ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.
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UK firms face AI data exposure despite Copilot confidence

2 days ago
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data protection
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UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.
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AccelerComm wins 56th patent as 5G satellite growth continues

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AccelerComm adds 56th patent as the Southampton 5G satellite specialist expands its orbital network ambitions, with Airbus and Radisys collaborations.
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Sentra & Wiz add data classification to cloud risks

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Sentra and Wiz link cloud risk findings to sensitive data, helping security teams prioritise the alerts most likely to expose PII, PHI or IP.
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Iceotope passes 200 patents as AI cooling demand rises

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Iceotope expands liquid cooling patent portfolio as data centre operators seek heat-saving answers for artificial intelligence and edge computing workloads.
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Temu joins anti-counterfeiting coalition to boost IP enforcement

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Temu deepens brand-protection push with coalition tie-up as it expands automated checks, faster takedowns and direct links with rights holders.
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Isle of Man makes data a legal asset class

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Isle of Man law gives data legal asset status in bid to attract finance, healthcare and telecoms firms with clearer commercial rules.
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Adobe just rewrote the rules of graphic design

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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Ion in early talks with Meta & Alphabet over video tech

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Ion Video says Meta and Alphabet are among several global tech groups in early talks over its patented system to make video easier for AI tools to use.
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Fastly & LALIGA launch anti-piracy push on streams

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Fastly and LALIGA deepen AI-led crackdown on illegal live football streams as the Spanish league says piracy drains up to USD $800 million a year.
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Has AAA gaming left portable too late?

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GTA 6's switch away from Nintendo Switch 2 at launch underlines a wider shift as studios rethink portable play, exclusives and hybrid gaming.
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Agoyu wins patent for AI moving quotes app in Puerto Rico

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Agoyu secures patent for AI-powered moving app that scans video inventories, matches licensed movers and returns quotes in minutes.
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Patents, batteries and the next phase of electric vehicles

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Battery patent filings lag oil-price swings, while EV makers split into specialist niches and weigh protection across materials, packs and processes.
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Fastly & LALIGA target pirate live football streams

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Fastly and LALIGA have unveiled an AI-powered system to pinpoint and shut down illegal live football feeds, as piracy continues to drain broadcast revenue.
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Perpetuals.com launches on-prem AI for hedge funds

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crypto
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Perpetuals.com wins exclusive Forgentiq.ai rights as it prepares an on-premises AI system for hedge funds and crypto managers.
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Claude Code flaw leaves deny rules vulnerable in long workflows

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Anthropic’s Claude Code is under scrutiny after researchers found deny rules can weaken in long workflows, raising fresh concerns for AI-driven development.
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AI bots hit publishers as referral traffic plummets

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Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
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Anaxi, Carnegie Mellon study AI data value, revenue models

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Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.
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Upwind hires ex-Facebook security chief Joe Sullivan

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Upwind taps former Facebook security chief Joe Sullivan to bolster cloud and AI strategy as it eyes enterprise buyers and rapid growth.