James Foote stories

James Foote explores how AI is transforming modern B2B marketing, with a particular focus on what this means for technology and marketing leaders such as CIOs, CTOs and CMOs. His work examines the shift from traditional, click-driven funnels to AI‑mediated, conversational buying journeys, where assistants and automation often become the first—and sometimes only—interface between buyers and brands.

By reading James Foote’s stories, you’ll learn how to rethink content, messaging and discovery for an era of zero‑click research and AI assistants. His writing offers practical insight into how decision‑makers can adapt their playbooks, redesign digital experiences and stay relevant as buying processes become more automated, data‑driven and conversational.