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Kantar stories
Optimizing performance. Forgetting meaning
This month
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clean technologies
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sustainability
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iwd
Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.
Electric Twin raises USD $14m to scale AI audiences
Last month
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data analytics
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data science
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partner programmes
London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.
YouTube sets 2026 agenda on creators, kids & AI tools
Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
AI agents to reshape brand discovery by 2026, says Kantar
Tue, 23rd Dec 2025
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martech
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partner programmes
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digital twins
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Qualtrics unveils refreshed Partner Programme & tiered tracks
Tue, 29th Jul 2025
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cx
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martech
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hcm
Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.
Nationwide wins Best Use of Customer Insight award
Tue, 20th May 2025
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data analytics
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digital transformation
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cx
Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.
Carrie Parker named Chief Marketing Officer at Medallia
Tue, 25th Mar 2025
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saas
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cx
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martech
Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.
Kantar reveals rise in UK ad-supported streaming tiers
Fri, 31st Jan 2025
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martech
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digital entertainment
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netflix
Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.
Kantar & LiveRamp expand partnership for ad targeting
Fri, 29th Nov 2024
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data protection
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data analytics
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kantar
Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.
Kantar report reveals key marketing trends for 2025
Fri, 8th Nov 2024
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martech
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clean technologies
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marketing
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Bain, Kantar, and Qualtrics launch global standards for CX
Tue, 8th Oct 2024
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cx
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martech
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partner programmes
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
YouTube & Amazon top ad platforms while X sees decline
Fri, 6th Sep 2024
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martech
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digital entertainment
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genai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Gen Z drives demand for AI-powered smartphones, says Kantar data
Thu, 9th May 2024
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data analytics
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ai
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ios
Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.
Vodafone ranked UK's most valuable brand in Kantar survey
Fri, 6th Oct 2023
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fintech
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financial systems
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branding
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
Cint appoints Vanessa Adams as VP of Measurement
Mon, 3rd Apr 2023
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digital entertainment
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social media
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video
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.