Location data stories
Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.
Destination marketers can now tie rideshare ads to verified visits, giving tourism campaigns clearer proof of return on spend.
Brands and agencies can now track footfall trends with cleansed, fraud-checked data across more than 940,000 venues in North America.
The integration could reduce errors and compliance risks as enterprises let AI agents use cleaner, governed data without custom links.
The integration aims to help AWS customers build AI agents on trusted enterprise data, reducing errors from fragmented records and poor governance.
Poor data quality could cost supply chains millions a year, and AI will only magnify errors unless records are cleaned first.
Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.
Facility teams could gain a clearer view of office use and maintenance as Eptura rolls out AI assistants, live analytics and shared data tools.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.
Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.
Contractors in Northern Ireland can now get electricity maps within an hour, reducing the risk of strikes and power cuts.
Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.
Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.
The new integrations aim to help enterprises govern data for AI agents without custom builds, with one release due in summer 2026.
The Dublin event drew 450 delegates as Ireland's infrastructure planners turned to location data for housing, transport and utilities decisions.
Employees using work apps on personal devices face wider privacy risks, as several tools collect dozens of data types and share some with advertisers.
New powers to demand subscriber data and force retention could broaden police access while reigniting privacy fears for Canadians.
Mappedin will use fresh funding to extend its indoor maps beyond single buildings, giving responders and venues shared location data.
