CMOtech UK - Technology news for CMOs & marketing decision-makers

Market share stories

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Sparteo appoints Rachel Saada as new Head of Marketing
3 days ago
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cx
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martech
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digital entertainment
Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.
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Microsoft leads in Australia's booming IaaS market, surpassing Amazon
4 days ago
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saas
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paas
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public cloud
The Australian IaaS market surged by 20.76% in 2023 to reach AUD $3.3 billion, with Microsoft dethroning Amazon as the leading provider, Gartner reports.
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Commercetools launches on Microsoft Azure Marketplace
5 days ago
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iot
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martech
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commerce systems
The move is pioneering a cloud-agnostic, cloud-native approach, and boosts integration for on-premises data centres with cloud services.
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AXS launches AXS Drive app to simplify car park payments
5 days ago
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commerce systems
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cartech
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martech
AXS has launched AXS Drive, a new motoring app for cardless parking payments, with plans to reach 100 by end of 2024.
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Enterprise IoT market hits USD $269 billion amid growth shifts
This month
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telco
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investment
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software
The enterprise IoT market hit USD $269 billion in 2023, with 15% growth. Expected deceleration in 2024 due to economic concerns could shift investment focus to software.
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Indonesian rupiah slump impacts smartphone prices & sales strategies
This month
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sales
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indonesia
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public relations
The depreciation of Indonesia's rupiah by 5.67% in 2024 may lead to higher smartphone prices, as 78.6% of consumers express concerns about cost increases, a SEQARA survey reveals.
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Resistance to change stalls UK banks' tech modernisation
Last month
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modernisation
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cloud migration
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banking
A new report reveals a resistance to change and reliance on legacy technology are major hurdles to core banking modernisation, putting them at risk.
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Investment in data centres surges, ABS gaining traction
Last month
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ai
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emea
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investment
Global investment in data centres hits USD $22 billion in five months, with asset-backed securitisations driving financial strategies, Linklaters reports.
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CrowdStrike wins 2024 award for best practices in cloud security
Last month
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cloud security
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advanced persistent threat protection
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ai security
CrowdStrike wins Frost and Sullivan's 2024 Global Customer Value Leadership Award for Cloud Security, spotlighting its Falcon Cloud Security suite amid a 110% rise in cloud exploitation incidents.
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Logpoint names Mikkel Drucker as new CEO to drive growth
Thu, 30th May 2024
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saas
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malware
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data protection
Logpoint appoints Mikkel Drucker as CEO to drive growth in Europe’s SIEM market, focusing on mid-sized organisations and MSSPs, enhancing its cybersecurity solutions.
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Data management key to AI growth says IoT Analytics report
Wed, 29th May 2024
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hybrid cloud
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data analytics
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hyperscale
Robust data management is essential for AI efficacy, says IoT Analytics, with the market poised to hit USD $513.3 billion by 2030. Hyperscalers dominate, but emergent vendors rise.
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IFS tops EAM market for third year with US$452 million revenue
Mon, 27th May 2024
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cx
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crm
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martech
IFS has secured its third consecutive year as the market leader in Enterprise Asset Management software, achieving a 20.3% share and US$452 million in revenue.
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Tackling the gender pay gap is a gamechanger for everyone
Wed, 22nd May 2024
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edutech
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data analytics
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planning
Closing the gender pay gap benefits us all: from boosting productivity to fostering fairness. Join the movement towards equality and prosperity.
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Celonis appoints Pascal Coubard as VP for Australia & New Zealand
Tue, 21st May 2024
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nz
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it industry
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customers
Celonis names Pascal Coubard as VP for Australia and New Zealand, enhancing leadership in the APAC region and driving growth in key markets.
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Salesforce partners with NTT DATA to optimise applications
Thu, 16th May 2024
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martech
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crm
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partner programmes
Salesforce has enlisted NTT DATA to streamline its applications, boosting their two-decade partnership and aiming to enhance managed services across multiple Salesforce platforms.
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Chris Koehler named as Twilio's new Chief Marketing Officer
Tue, 7th May 2024
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ai
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twilio
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market share
Marketing veteran Chris Koehler, joins customer engagement platform Twilio as Chief Marketing Officer, tasked with enhancing global brand visibility and pushing product innovation.
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StarHub partners with Qualtrics to enhance growth & customer experience
Thu, 25th Apr 2024
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martech
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cx
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qualtrics
Singapore's StarHub gains support from Qualtrics in multi-year agreement, seeking to improve customer experience and drive growth within the telecommunications sector. Their joint goal is to achieve a $500m boost in revenue and savings by 2026.
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SAS Innovate unveils accessible AI models for industry-specific use
Fri, 19th Apr 2024
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ai
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analyst report
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idc
SAS has unveiled a new approach for organisations to tackle business challenges head-on with packaged AI models.
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Tillo report reveals loyalty deficit in fintech sector
Mon, 8th Apr 2024
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cryptocurrency
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fintechs
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cx
Tillo's report reveals a significant trust and loyalty gap in the fintech sector, indicating opportunities for growth through strategic incentives and rewards.
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Loyalty, data and “The Golden Rule” behind customer success
Thu, 4th Apr 2024
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cdp
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martech
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ethics
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.