Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Infosys expands Google Cloud tie-up for agentic AI
Today
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data analytics
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digital transformation
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hyperscale
Infosys and Google Cloud widen partnership to package agentic AI tools for major industries, while training 100,000 staff on Gemini Enterprise.
Code and Theory launches AI creative tool with Adobe
Today
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
SAP & Google Cloud expand AI partnership for marketers
Today
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cx
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martech
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partner programmes
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe unveils seven AI marketing workflow prototypes
Today
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devops
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data analytics
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cx
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Oracle & Google Cloud add Gemini Enterprise database agent
Today
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hybrid cloud
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data analytics
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digital transformation
Oracle and Google Cloud add Gemini Enterprise access to governed database data, letting users query enterprise records in natural language without SQL.
Adobe launches CX Enterprise for AI marketing workflows
Yesterday
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Forrester warns AI marketing spend lacks business impact
Yesterday
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Adobe names winners of 2026 Experience Maker Awards
Yesterday
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Innovid launches Hypermode for faster social ad execution
Yesterday
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devops
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martech
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rpa
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Conductor launches AgentStack for AI search visibility
3 days ago
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe adds brand intelligence to GenStudio marketing tools
3 days ago
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ecm
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cx
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martech
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Adobe expands AI partner network for customer experience
3 days ago
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Adobe launches CX Enterprise to unify AI customer workflows
3 days ago
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Adobe unveils CX Enterprise Coworker for AI workflows
3 days ago
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hyperscale
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cx
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martech
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Canva & Klaviyo launch one-click email template link
3 days ago
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crm
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cx
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
HubSpot launches AI tools to tackle search decline
Last week
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crm
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cx
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martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
Constant Contact & Canva expand integration for small firms
Last week
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digital transformation
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martech
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rpa
Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.
Pacvue launches AI agent for commerce ad media teams
Last week
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data analytics
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martech
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digital entertainment
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
Nearly 18% of marketing emails miss inboxes, study finds
Last week
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Minor Hotels unveils global AI platform with Google
This month
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uc
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data protection
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data analytics
Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.