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UK Stories

Marketing strategy stories

P. Louise hits GBP £2 million in TikTok sales in just 14 hours
Marketing Technologies

P. Louise hits GBP £2 million in TikTok sales in just 14 hours

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Marketers struggle to personalise Black Friday offers despite need
Customer Experience

Marketers struggle to personalise Black Friday offers despite need

Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
From searchable to AI-Visible: The next frontier of personal branding
Marketing Technologies

From searchable to AI-Visible: The next frontier of personal branding

AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.

By Alexander Storozhuk • 5 min read • Fri, 21st Nov 2025
The hidden algorithms changing retail
Customer Experience

The hidden algorithms changing retail

AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.

By Charlie Terry • 3 min read • Thu, 20th Nov 2025
Loyalty schemes drive data collection as cookies fade in the UK
Customer Experience

Loyalty schemes drive data collection as cookies fade in the UK

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025
Transformative tech: How marketing agencies can use AI to convert data into revenue
Customer Relationship Management

Transformative tech: How marketing agencies can use AI to convert data into revenue

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

By Satish Thiagarajan • 4 min read • Wed, 19th Nov 2025
How marketers must handle search in an AI world
Partner Programmes

How marketers must handle search in an AI world

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

By Rich Harper • 4 min read • Wed, 19th Nov 2025

Global Stories

Marketing strategy stories

Robotic Marketer launches unified marketing & project platform
DevOps

Robotic Marketer launches unified marketing & project platform

Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Small firms turn to autonomous platforms for marketing gains
Marketing Technologies

Small firms turn to autonomous platforms for marketing gains

Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Why community-led growth will help brands In APAC win this holiday season
Partner Programmes

Why community-led growth will help brands In APAC win this holiday season

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.

By Ajit Pawar • 4 min read • Fri, 21st Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025
Tech marketing in 2026 shifts to evidence & unified messaging
Partner Programmes

Tech marketing in 2026 shifts to evidence & unified messaging

Tech marketing in 2026 will prioritise clear, unified messaging and strong customer evidence over high-volume tactics to drive measurable business results.

By Melvin Hipolito • 3 min read • Fri, 21st Nov 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
AFFINITY launches Media+ to curb waste in advertising budgets
Customer Experience

AFFINITY launches Media+ to curb waste in advertising budgets

Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.

By Melvin Hipolito • 3 min read • Thu, 20th Nov 2025
GapMaps launches LAM service to boost local business marketing
Marketing Technologies

GapMaps launches LAM service to boost local business marketing

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

By Melania Watson • 3 min read • Wed, 19th Nov 2025
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Partner Programmes

Breaking clutter digitally: how brands can stand out in crowded festive campaigns

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

By D. Dhayan Kumar • 4 min read • Wed, 19th Nov 2025

Stories from Other Regions

Marketing strategy stories

Meta ad testing mistakes costing eCommerce brands profit, expert warns
Marketing Technologies

Meta ad testing mistakes costing eCommerce brands profit, expert warns

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

By Melania Watson • 3 min read • Fri, 21st Nov 2025