CMOtech UK - Technology news for CMOs & marketing decision-makers

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Tech giants to fight AI deception in global elections
4 days ago
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microsoft
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creative technologies
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ai
Leading tech firms including Adobe, Amazon and Google commit to battling the misleading use of AI in global elections at Munich Security Conference.
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Southampton's AccelerComm joins Open Compute Project for 5G innovation
Last week
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partner programmes
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5g
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wireless networks
Southampton's 5G IP expert, AccelerComm, is partnering with the Open Compute Project Foundation to amplify the adoption of Open Radio Access Networks, potentially increasing spectral efficiency.
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Oracle debuts Generative AI service across its business applications
This month
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ai
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oracle netsuite
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idc
Oracle launches its versatile Generative AI service in Sydney, integrating large language models from Cohive and Meta Llama 2 for diverse business applications.
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IAS extends AI-driven brand safety measures on Facebook & Instagram
This month
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instagram
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verizon
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facebook
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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VerifyMy appoints Lina Ghazal to lead regulatory & public affairs
Last month
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online safety
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mps
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employment
Online safety tech leader VerifyMy appoints Lina Ghazal, former Ofcom and Meta policy veteran, to head Regulatory and Public Affairs.
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Angelina Farry named new CEO of IAB New Zealand
Last month
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network infrastructure
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stuff
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google
IAB New Zealand appoints Angelina Farry, a veteran of the NZ advertising industry with over two decades of experience, as its new CEO.
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Will 2024 be the year of Enterprise Generative AI?
Last month
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ai
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meta
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infor
Many companies are now busy developing their blueprint for where this technology can be applied within their enterprise and how to get there.
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SIGGRAPH Asia 2023 begins in Sydney with early focus on AI & animation
Thu, 14th Dec 2023
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ai
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ml
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animation
SIGGRAPH Asia 2023 kicks off in Sydney with a focus on AI and animation, featuring insights from Oscar-winning figures.
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UK retailers' financial stability threatened by limited profitability tracking
Tue, 12th Dec 2023
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web development
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retail
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digital advertising
UK retailers at risk due to insufficient profitability tracking, with only 32% properly monitoring it, warns ROI Hunter research.
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MarketMedia & Meta pioneer off-network ad attribution
Tue, 12th Dec 2023
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data protection
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mpa
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noel leeming
MarketMedia and Meta introduce a first-of-its-kind collaboration for off-network ad attribution to optimise Meta campaigns.
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FPT Software joins IBM and Meta-led AI Alliance to bolster open innovation
Wed, 6th Dec 2023
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cloud services
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ai
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ibm
Global IT frontrunner, FPT Software, joins the IBM and Meta-led AI Alliance, advancing open innovation in AI.
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Pure Storage appoints Lynn Lucas as new Chief Marketing Officer
Wed, 6th Dec 2023
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storage
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ai
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cisco
Data storage provider Pure Storage recruits B2B veteran Lynn Lucas as its new Chief Marketing Officer.
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IBM & Meta establish AI Alliance for open innovation in AI
Wed, 6th Dec 2023
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cloud services
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compliance
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ai
IBM and Meta create an international AI Alliance to promote open innovation and standardisation in AI technologies.
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Salesforce & AWS enhance partnership with cross-platform integration
Fri, 1st Dec 2023
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cloud services
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bi
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storage
Salesforce and AWS amplify their strategic partnership, enabling cross-platform integration to simplify data management and utilise AI technologies. .
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Meta & Zitcha offer unprecedented retail ad reach through new venture
Fri, 17th Nov 2023
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facebook
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instagram
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customers
Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.
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Darabase to launch groundbreaking AR advertising platform
Wed, 8th Nov 2023
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apple
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martech
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physical security
Darabase targets a revolutionary stride in AR advertising with a platform to transform physical properties into AR adverts.
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Dell & Meta jointly simplify on-premise deployment of generative AI
Wed, 1st Nov 2023
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network infrastructure
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digital transformation
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it infrastructure
Dell Technologies partners with Meta to streamline on-site deployment of Meta's Llama 2 models via Dell's GenAI portfolio.
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Securing festive shopping: Tips to avoid online scams and protect personal data
Tue, 24th Oct 2023
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apple
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martech
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commerce systems
As online festive shopping skyrockets, concerns about personal cyber security have deepened. Avoid becoming a victim of scams with these top tips.
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Sendbird Integrates Meta's Open-Source Llama 2 to Revolutionize AI-Powered Customer Chats
Mon, 23rd Oct 2023
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gaming
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cloud services
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servers
Sendbird integrates open-source Llama 2 to revolutionise AI-powered conversations, prioritising privacy and security.
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New laser safety tool enhances safety protocols in hyperscale DCs
Fri, 20th Oct 2023
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colocation
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hyperscale
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it in healthcare
Meta and Scintacor unveil IRis, a groundbreaking laser safety wand, to mitigate high-power laser risks in data centres.
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Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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bi
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big data
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martech
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
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Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Tue, 10th Oct 2023
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ai
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instagram
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facebook
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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How WhatsApp makes money explained
Wed, 6th Sep 2023
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voip
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contact centre
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martech
How does WhatsApp, the messaging giant, generate revenue? We explore its diverse streams, from business services to digital payments.
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Salesforce, Meta suffer phishing campaign that evades typical detection methods
Thu, 3rd Aug 2023
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big data
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bi
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phishing
A sophisticated email phishing campaign has exploited a zero-day vulnerability in Salesforce's legitimate email services and SMTP servers.