Millennials stories - Page 2

Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

While 38% of UK shoppers use AI in retail, 72% want control and 94% demand transparency in how AI handles their data and choices.

India leads Asia Pacific in AI adoption with 56% of metro adults using generative AI in 2025, driven by high AI literacy and strong institutional trust.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

One in four Australians use AI to draft job applications, but 90% worry it may encourage dishonesty, with employers seeking genuine and accurate candidates.

UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

Fewer than 40% of Australian workers experience formal performance reviews, with retail and hospitality sectors trailing far behind healthcare and education.

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.

Young Australians prioritise job security, career growth, and hybrid working in 2025, with Google, Canva and Amazon leading as top employers, says Hatch survey.

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

Many small businesses risk lost sales and loyalty as one in three still don’t accept credit or debit cards, despite 86% of consumers relying on them.

Nearly half of Australian workers find mastering AI at work as demanding as a second job, raising pressure and career concerns across workplaces.

New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.

A quarter of Australian workers are banned from using AI at work, with many lacking training and clear guidance amid rising concerns over data and regulation.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.