Mitsunaga Kikuchi stories
Mitsunaga Kikuchi writes in-depth about the latest developments in digital marketing tools and analytics, offering valuable insights into how businesses can leverage data to improve their advertising strategies.
His stories delve into innovative platforms and technologies, such as the enhancements to Amazon Marketing Cloud, highlighting how marketers can use these advancements to better understand customer behavior and optimize their marketing investments.
Amazon Marketing Cloud just got a lot more powerful -- Here’s what to know
Tue, 18th Nov 2025
Amazon Marketing Cloud now offers detailed insights on customer lifetime value, helping brands target new buyers and optimise ad spend beyond just short-term returns.
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Tue, 8th Jul 2025
Shirofune’s new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.