Mobile gaming stories

Škoda adds AirConsole gaming and six-month exclusive Tetris to Enyaq and Elroq, turning charging stops into smartphone-controlled play sessions.

Logitech G debuts the G325 wireless gaming headset in Australia at AUD $199.95, promising 24+ hour battery life and cross-platform support.

CelcomDigi launches Hyper, Power and Power+ 5G prepaid passes in Malaysia with unlimited data, calls, hotspot and bundled streaming access.

Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

LG unveils a “Designed for LG Gaming Portal” pad scheme, certifying Razer’s new Wolverine V3 as its first ultra-low latency TV controller.

Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer’s 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.

Young Australian men are ditching pub nights for online gaming, as new research shows digital hangouts now rival bars for socialising.

PvX is betting on data-rich user acquisition, offering mobile game studios revenue-linked funding and analytics that banks still overlook.

AppsFlyer’s 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

ChatGPT has swept Apple’s 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.

ChatGPT tops Apple’s 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today’s competitive mobile market.

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.