CMOtech UK - Technology news for CMOs & marketing decision-makers

Monetisation stories

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Pricer Avenue pilot brings digital shelf edge upgrade

This month
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digital signage
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cx
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martech
Pricer pilots Avenue digital shelf-edge displays with East of England Co-op, promising richer in-aisle promotions and new revenue streams.
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SHAREit pivots from file sharing app to ad powerhouse

This month
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martech
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commerce systems
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ai
SHAREit shifts from offline file-sharing staple to AI-fuelled ad platform, chasing emerging-market growth with 2.4 billion users.
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CPP & Equinix buy Nordic data centre group atNorth

Last month
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datacentre infrastructure
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hyperscale
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dc
CPP Investments and Equinix are acquiring Nordic data centre operator atNorth in a deal valuing the business at USD $4 billion.
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Bending Spoons launches €1.5m tech fellowship in Europe

Last month
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saas
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edutech
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datacentre infrastructure
Bending Spoons unveils a EUR €1.5m fellowship, offering major scholarships and mentoring to top computer science students across Europe.
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Identity Digital leader named in CRN 2026 Channel Chiefs

Last month
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saas
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cx
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martech
Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.
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OpenAI to charge 4% fee on Shopify ChatGPT checkout

Last month
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martech
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commerce systems
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payment technologies
OpenAI will levy a 4% fee on Shopify merchants for sales made via ChatGPT's integrated instant checkout from late January 2026.
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NFON launches modular licences & unified AI partner plan

Fri, 30th Jan 2026
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uc
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digital transformation
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cx
NFON unveils modular licences and a unified AI-focused partner plan as it accelerates its NFON Next 2027 communications strategy in Europe.
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YouTube sets 2026 agenda on creators, kids & AI tools

Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
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OpenAI to test ads as ChatGPT Go expands across US

Tue, 20th Jan 2026
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saas
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data protection
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cx
OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.
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Insight & Stripe expand AI-driven enterprise commerce

Fri, 16th Jan 2026
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digital transformation
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financial systems
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ai
Insight deepens its Stripe alliance to modernise enterprise payments and power AI-driven checkout and in-chat commerce experiences.
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Cloudflare buys Human Native to reshape AI data pay

Fri, 16th Jan 2026
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physical security
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erp
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genai
Cloudflare snaps up Human Native in bid to reshape how AI models pay for online content, promising new tools for pricing and discovery.
Simon wistow

Setting boundaries for AI bots' exploitation of web content

Tue, 23rd Dec 2025
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firewalls
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edge computing
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physical security
Publishers are racing to defend web content as AI bots scrape sites at scale, driving up costs and eroding control over digital value.
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Explainer: Oscars to stream on YouTube after long TV era

Tue, 23rd Dec 2025
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digital transformation
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martech
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digital entertainment
The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.
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Zoho unveils AI-powered spend & billing tools

Fri, 19th Dec 2025
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data protection
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data analytics
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digital transformation
Zoho launches AI-driven Zoho Spend and Zoho Billing Enterprise to give large firms tighter control of global spend and complex revenues.
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Zoho debuts unified spend & AI-driven billing tools

Thu, 18th Dec 2025
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data protection
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digital transformation
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fintech
Zoho launches unified spend management and AI-driven billing tools, aiming to give large enterprises tighter control over finances.
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Parked web domains now pose major malware threat

Thu, 18th Dec 2025
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malware
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firewalls
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data protection
Once harmless web clutter, parked domains now funnel over 90% of visitors to scams, malware and illegal content, Infoblox researchers warn.
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PvX ROAS insights: What Is driving UA performance today

Mon, 15th Dec 2025
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gaming
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data analytics
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martech
PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
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BigAds gets $140,000 boost from Avalanche for blockchain ads

Thu, 16th Oct 2025
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gaming
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network infrastructure
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crypto
BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.
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Xsolla unveils LiveOps suite to boost D2C game monetisation

Fri, 15th Aug 2025
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lcnc
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software development
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management
Xsolla launches its LiveOps Management Suite, a no-code tool to help game developers boost direct-to-consumer monetisation with real-time campaign management.
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Xsolla launches Unity SDK to boost direct game monetisation

Fri, 15th Aug 2025
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cx
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martech
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payment technologies
Xsolla has launched a new Unity SDK to help developers monetise games directly, with cross-platform support and over 1,000 payment methods worldwide.