Optimizely stories
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Supermarkets lead in online personalisation, beating all sectors
Last month
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loyalty programmes
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optimizely
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consumer expectations
Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.
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Optimizely promotes Shafqat Islam to president amid strong growth
Last month
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saas
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ecm
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martech
Optimizely promotes Shafqat Islam to President, strengthening ties between product, marketing, and engineering; annual recurring revenue tops USD $400 million.
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UK marketers adopt AI for Olympics strategies, study reveals
Thu, 25th Jul 2024
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
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Optimizely unveils new CMS with innovative Visual Builder tool
Thu, 18th Jul 2024
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saas
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paas
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ecm
Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.
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Unprepared executives face challenges with Google's cookie phase-out
Mon, 15th Jul 2024
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fintechs
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
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UK marketers eye AI to tackle experimentation challenges
Wed, 19th Jun 2024
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commerce systems
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martech
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cartech
Nearly nine in ten UK marketers think experimentation is key for 2024, yet 20% find their current methods ineffective, reveals Optimizely's new report.
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Optimizely hits USD $400m ARR milestone with revenue quadrupled
Thu, 16th May 2024
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ai
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optimizely
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episerver
Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.
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Optimizely hailed as leader in Forrester Wave for B2B commerce
Tue, 14th May 2024
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martech
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commerce systems
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omnichannel
Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.
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Media.Monks secures Gold Partner status with Optimizely
Thu, 14th Mar 2024
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cdp
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martech
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digitisation
Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.
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Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year
Tue, 5th Mar 2024
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ai
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leadership
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b2b
For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.
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Optimizely leaders predict AI surge & focus on customer loyalty in 2024
Wed, 27th Dec 2023
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cx
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martech
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ai
Optimizely chiefs expect AI uprising and increased customer loyalty focus in 2024.
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Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers
Fri, 13th Oct 2023
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data analytics
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martech
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cdp
Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.
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Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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digital marketing
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integration
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
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Optimizely announces integration with Google Cloud LLM
Fri, 1st Sep 2023
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public cloud
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cx
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martech
With this integration, Optimizely's customers and product engineering teams gain direct access to Google Cloud's cutting-edge foundational models.
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Optimizely hires Rupali Jain as Chief Product Officer
Wed, 3rd May 2023
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ai
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ml
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qualtrics
Optimizely, a leading digital experience platform provider, has hired Rupali Jain as new Chief Product Officer to drive innovation and growth.
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Optimizely DXP drives US$2.2 million savings, says Forrester
Fri, 6th Jan 2023
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digital transformation
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ecm
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cx
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
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Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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digital marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
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Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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data analytics
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cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.