Optimizely stories

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

A report reveals 30% of UK marketers struggle to balance AI with human creativity, while over half of consumers find AI-generated content impersonal.

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.

Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Personalisation Engines, reinforcing its position in 12 key analyst reports.

Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.

Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.

A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.

Half of UK consumers find retail marketing “irrelevant,” with only 42% feeling online content is tailored to their interests, a decline from last year, says Optimizely.

Optimizely launches its CMS 13 at Opticon 2024 in Stockholm, celebrating its 30th anniversary with innovative features.

Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.

Optimizely promotes Shafqat Islam to President, strengthening ties between product, marketing, and engineering; annual recurring revenue tops USD $400 million.

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.

Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

Nearly nine in ten UK marketers think experimentation is key for 2024, yet 20% find their current methods ineffective, reveals Optimizely's new report.

Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.

Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.

Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.

For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.