Optimizely stories - Page 2
![Story image](../../../../../uploads/story/2021/06/16/preview_GettyImages-1165555958.webp)
Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
#
board of directors
#
experience business
#
forrester research
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
![Story image](../../../../../uploads/story/2018/08/22/preview_ThinkstockPhotos-855054418.webp)
Two redesigns, one winner: Tailoring processes to customer preferences
Wed, 22nd Aug 2018
#
cx
#
digital transformation
#
martech
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
![Story image](../../../../../uploads/story/2017/10/03/preview_ThinkstockPhotos-610761340.webp)
Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
#
apm
#
devops
#
software development
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.