Personalisation stories - Page 2
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Salesforce report highlights AI adoption & data challenges in Singapore
Tue, 11th Jun 2024
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martech
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cdp
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account-based marketing
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
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DeepL debuts enterprise AI to enhance ROI & data security
Tue, 11th Jun 2024
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martech
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risk & compliance
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cdp
DeepL has launched DeepL for Enterprise, enhancing AI solutions for organisations with custom glossaries, security features, and up to 345% ROI.
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Apple unveils watchOS 11 with new health & fitness features
Tue, 11th Jun 2024
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encryption
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martech
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cdp
Apple's watchOS 11 debuts with new health apps, advanced fitness tracking, and customisation options, reinforcing Apple Watch as a vital health tool.
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First-party data getting you down? 5 Tactics that will take you from zero to hero
Thu, 6th Jun 2024
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data science
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martech
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cx
Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.
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LUMOS & Doohly partner to revolutionise DOOH advertising
Thu, 6th Jun 2024
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data analytics
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ecm
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martech
LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.
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Airship unveils app enhancements to boost user engagement
Thu, 6th Jun 2024
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cx
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smartphones
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martech
Airship has unveiled new tools to boost app engagement, focusing on personalisation and zero-party data collection, revealed at Shoptalk Europe.
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Taking the next step forward in the contact centre evolution
Thu, 30th May 2024
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uc
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data analytics
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cx
Artificial intelligence is revolutionising Australian contact centres, enabling unparalleled personalisation and efficiency.
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Salesforce unveils AI programme to boost Singapore SMEs
Thu, 30th May 2024
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crm
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digital transformation
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martech
Salesforce launches Data+AI Boost SME Program at Asia Tech x Singapore Summit to aid 5,000 SMEs in data utilisation for AI integration, partnering with IMDA.
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How AI will impact customer loyalty programs
Tue, 28th May 2024
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martech
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cx
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cdp
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
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Salesforce enhances Service Cloud for unified customer care
Fri, 24th May 2024
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martech
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cdp
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whatsapp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
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Salesforce unveils new tools to enhance Commerce Cloud platform
Fri, 24th May 2024
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martech
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commerce systems
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cdp
Salesforce unveils new Commerce Cloud innovations to streamline B2B and B2C operations, promising seamless and personalised shopping experiences across all channels.
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How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
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data analytics
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martech
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cdp
The integration of AI and cloud ERPs, such as NetSuite, is transforming business systems with hyper-personalisation, predictive analytics, and intuitive user interactions.
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SMS Marketing: Balancing Benefits for Telcos While Avoiding Pitfalls
Tue, 21st May 2024
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uc
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cx
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martech
SMS marketing offers telcos a potent tool for customer engagement, but strict Australian regulations demand meticulous compliance to avoid hefty penalties and reputational damage.
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Square & SevenRooms team up to enhance restaurant operations
Fri, 17th May 2024
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martech
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cx
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commerce systems
Square's new integration with SevenRooms aims to revolutionise hospitality management, enabling seamless data sharing for personalised guest experiences.
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Udemy launches GenAI features for International Day of AI
Wed, 15th May 2024
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martech
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cdp
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ai
On International Day of AI, Udemy launches GenAI features to boost career growth, with 55% of tech pros seeing GenAI as crucial, per a BCG study.
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ANZ customers demand personalised online shopping but fear AI influence
Wed, 8th May 2024
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martech
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cdp
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ai
Shoppers in Australia and New Zealand seek more personalised online experiences, but remain wary of artificial intelligence's role in retail, as the new commercetools study finds.
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Tesco teams up with Eagle Eye for personalised Clubcard promotions
Fri, 3rd May 2024
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cx
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martech
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saas
Eagle Eye's AI-powered Personalised Challenges platform has been contracted by UK supermarket Tesco to drive data-driven, personalised promotions for Clubcard members.
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Debunking the “Three Year Lie”: A new approach to retail digital strategy
Fri, 3rd May 2024
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cx
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martech
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omnichannel
Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.
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HubSpot launches transformative Commerce, Content & Service Hubs in the UK
Fri, 3rd May 2024
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cx
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martech
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cdp
HubSpot brings its transformative Commerce, Content and Service Hubs to the UK, helping businesses streamline operations and capitalise on artificial intelligence (AI) opportunities amid rapid innovation.
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Progress boosts AI capabilities in latest Sitefinity edition
Wed, 1st May 2024
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ecm
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martech
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cdp
Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.