Resellers stories
The trip aims to keep resellers aligned as cyber security demand shifts and vendors rely on local partners for sales and support.
The appointment signals Auvik's push to sell more AI tools and expand through partners as it targets growth across existing accounts and new markets.
Rising storage demand and ransomware fears are driving the agreement, giving partners in Singapore and Malaysia access to Wasabi cloud products.
The hire signals a push to expand indirect sales in Asia Pacific as manufacturers seek local support for ERP deployments and automation.
The deal should widen access to Rapid7's security tools as UK buyers seek simpler operations and clearer returns from cybersecurity spending.
The deal should simplify multinational cybersecurity procurement for partners by replacing separate local arrangements with a single distribution relationship.
The hire comes as Proofpoint seeks to deepen partner sales in the UK, Ireland and South Africa amid rising cyber threats and AI adoption.
AI and data centre demand is forcing Vertiv's Asian resellers to rethink sales plans as the group marked a decade of partner summits in Johor.
Rising demand for AI-ready power and cooling systems is reshaping channel work in Australia and New Zealand as customers move into deployment.
Mid-market firms could gain AI-backed threat detection and remediation without new systems as SonicWall rolls out GPT-5.5 through its channel partners.
Partners will be able to sell higher-margin advisory and managed services as organisations brace for AI-driven identity sprawl and PQC risk.
Partners will get more co-marketing tools and training as Barracuda seeks to help MSPs win customers and speed sales.
The move strengthens Cohesity's push in Asia Pacific and Japan, where cyber threats and data demands are driving investment in sales and support.
Small businesses in the UK, Ireland and Australia can now buy 8x8 services without fixed seats or annual licences, easing reseller sales.
Project timelines are being stretched as 87% of channel partners move to counter hardware price swings and memory shortages, Westcon-Comstor found.
Partners get tighter deal protections and AI training as Delinea seeks to ease margin pressure and disputes over renewals.
Higher prices and better navigation have turned robot vacuums into a profitable home-appliance category for retailers and resellers.
One million ageing Windows 10 PCs are set for replacement as Ingram Micro and Microsoft push AI-ready devices to cut security risks and cloud costs.
It gives Australian resellers a single source for Samsung business devices, displays and appliances as the group pushes bundled enterprise sales.
The certification comes as New Zealand tech employers battle skills shortages, with staff praising support, inclusion and career development.
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