Sports stories

Gym booking app SPORTL launches in London after GBP £250,000 pre-seed, offering pay-as-you-train access at 50 studios with no memberships.

Max Klymenko, a UK creator, won the RØDE Creator of the Year Award and USD $25,000 for his popular Career Ladder series educating Gen Z audiences.

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

Revolut will be the title partner of Audi's new Formula 1 team starting in 2026, integrating fintech innovations in motorsport and fan engagement.

The Tour de France Femmes has sparked global growth in women's cycling, boosting audiences, participation, and professional opportunities since 2022, says Zwift.

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

Neat has secured a three-year partnership with Oracle Red Bull Racing, becoming its exclusive video conferencing hardware partner to enhance team collaboration.

Snapchat and Selfridges unveil an AR Locker Room at Selfridges Oxford Street, blending tech and retail for an immersive sports experience this summer.

Computex 2024 concluded successfully, drawing 85,179 ICT professionals globally and featuring innovations like AI-integrated PCs, smart mobility, and metaverse tech.

HID integrates its U.ARE.U Camera Identification System with Amazon Rekognition, enhancing facial analysis and verification for self-service and POS environments.

The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.

Melbourne-based BirdDog is revolutionising the broadcasting industry with its pioneering use of Network Device Interface (NDI) technology.

Sportradar is battling match-fixing worldwide, utilising advanced AI in corruption detection and fostering partnerships with over 30 sporting bodies.

MLB The Show 24 introduces Negro Leagues, Derek Jeter's career, and female player mode, offering fresh historical insights and gameplay.

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.

Bitget Wallet bolsters its partnership with blockchain platform, Chiliz, in a bid to boost mass adoption of Web3 technologies and digitise the sports industry worldwide.

Cledara, a SaaS management platform, signs a five-year deal with Cambridge United, renaming of the iconic Abbey Stadium to 'The Cledara Abbey Stadium' from January 2024.

Sony unveils G Master FE 300mm F2.8 GM OSS, the world's lightest 300mm telephoto prime lens, due for January 2024 release.

A ServiceNow study reveals a substantial digital skills gap in the UK, with education not preparing the majority for an AI era.