CMOtech UK - Technology news for CMOs & marketing decision-makers

The Trade Desk stories

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Give to Gain: Why investing in others is the best career decision you'll make

Last month
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martech
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sales
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ict sector
Investing in others is the smartest career move you can make, turning mentoring and community into real power, progress and shared success.
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The Trade Desk & THG link up on beauty retail data

Thu, 19th Feb 2026
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martech
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e-commerce
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adtech
The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.
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TripleLift expands Pause Ads to more streaming platforms

Sat, 22nd Nov 2025
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martech
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digital entertainment
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streaming
TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.
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Sagacity's postcode data now digital with Eyeota for UK brands

Tue, 7th Oct 2025
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martech
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data privacy
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marketing
Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.
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Snowflake, Acxiom launch AI platform for marketing data

Mon, 16th Jun 2025
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martech
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cdp
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data privacy
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
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MiQ unveils Sigma AI platform to unify programmatic advertising

Fri, 6th Jun 2025
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hyperscale
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martech
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supply chain
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
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Happydemics raises €13m to expand UK market presence

Mon, 9th Dec 2024
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martech
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warner bros
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investment
Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.
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Nexxen & The Trade Desk announce strategic data partnership

Thu, 22nd Aug 2024
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the trade desk
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nexxen
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managing director
Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.
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Chris Polishuk named as Chief Revenue Officer at Amperity

Fri, 16th Aug 2024
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data protection
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healthtech
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microsoft
Chris Polishuk is the new Chief Revenue Officer at Amperity, tasked with leading global go-to-market teams, refining sales strategies, and amplifying market presence.
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Amperity unveils new tools to boost digital ad measurement

Wed, 19th Jun 2024
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martech
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adtech
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meta
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
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Databricks announces partnerships to boost data sharing

Fri, 7th Jun 2024
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martech
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ai
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healthtech
Databricks partners with industry giants like Shutterstock, T-Mobile, and Tableau to enhance data sharing and collaboration using Delta Sharing.