CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom

Tour de France Stories

UK Stories

Tour de France stories

Global Stories

Tour de France stories

Hands-on Review: Zwift Ride
eSports

Hands-on Review: Zwift Ride

The Zwift Ride smart bike offers an immersive cycling experience with virtual racing and training for NZD $2,700 plus a $40 monthly subscription.

By Tom Richmond • 10 min read • Fri, 14th Nov 2025
Six Nations Rugby partners with Capgemini to boost digital fan experience
Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Tour de France Femmes drives global growth in women's cycling
Social Media

Tour de France Femmes drives global growth in women's cycling

The Tour de France Femmes has sparked global growth in women's cycling, boosting audiences, participation, and professional opportunities since 2022, says Zwift.

By Kaleah Salmon • 3 min read • Fri, 25th Jul 2025
AI transforms sports engagement as fans seek personalisation
Surveillance

AI transforms sports engagement as fans seek personalisation

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

By Melvin Hipolito • 4 min read • Tue, 1st Jul 2025
TEG invests in sport with Left Field Live and Rugby Live
Partner Programmes

TEG invests in sport with Left Field Live and Rugby Live

TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.

By Kaleah Salmon • 3 min read • Mon, 29th May 2023
Exclusive: How NTT Ltd is innovating with Private 5G, networks and cloud
Hyperscale

Exclusive: How NTT Ltd is innovating with Private 5G, networks and cloud

NTT Ltd. is a leading IT infrastructure and services company that serves 65% of the Fortune Global 500 and more than 75% of the Fortune Global 100.

By Tom Raynel • 6 min read • Mon, 13th Feb 2023
Using marketplace technology to build an online community around your brand
eCommerce

Using marketplace technology to build an online community around your brand

Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.

By Bradley Austin • 3 min read • Mon, 7th Mar 2022
AI changing the game for sports fans
Artificial Intelligence

AI changing the game for sports fans

New NTT research shows over half of people aged 18-34 believe AI creates better engagement, but only a quarter know how it's applied in sports.

By Ben Moore • 4 min read • Thu, 18th Jul 2019
NTT fuses 28 tech companies into new provider
Dimension Data

NTT fuses 28 tech companies into new provider

The merger will include some of NTT's biggest businesses, including NTT Communications, NTT Security, and Dimension Data.

By Sara Barker • 3 min read • Tue, 2nd Jul 2019

Stories from Other Regions

Tour de France stories

NZCIS & NTT DATA join forces for sports data innovation
Sports

NZCIS & NTT DATA join forces for sports data innovation

New Zealand's Campus of Innovation and Sport partners with NTT DATA, aiming to revolutionise the sports industry with data-driven insights.

By Shannon Williams • 3 min read • Fri, 17th May 2024
New Zealand Campus of Innovation and Sport invests in advanced tech with new partner NTT
Sports

New Zealand Campus of Innovation and Sport invests in advanced tech with new partner NTT

NTT Ltd. named technology partner for New Zealand Campus of Innovation and Sport, set to become the most advanced sports campus globally.

By Catherine Knowles • 3 min read • Wed, 19th Aug 2020
Dimension Data launches Client Innovation Centre for latest tech
Data Analytics

Dimension Data launches Client Innovation Centre for latest tech

The new co-innovation space will foster local business and technical collaboration in order to bring cutting-edge tech Down Under.

By Ben Moore • 3 min read • Wed, 1st Aug 2018