CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 21

Story image
UK IT leaders see transformative potential in generative AI, report finds
Mon, 8th Apr 2024
#
uc
#
cx
#
martech
New Elastic study reveals nearly all (99%) UK IT decision makers believe generative AI can drive significant organisational change, despite concerns around privacy, security and regulation.
Story image
Rad partners with Sony to revolutionise content distribution on TVs
Fri, 5th Apr 2024
#
blockchain
#
sony
#
digital media
Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.
Story image
Mesh-AI hires former Amazon specialists amidst energy sector expansion
Thu, 4th Apr 2024
#
hyperscale
#
public cloud
#
ai
London-based Mesh-AI fortifies energy sector operations, appointing ex-Amazon Web Services experts, Jacob Parsons as Chief Revenue Officer and James Houlton as Director of Energy and Utilities.
Story image
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
#
cx
#
martech
#
personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Story image
Thoughtworks report reveals AI's impact on software development
Thu, 4th Apr 2024
#
genai
#
llms
#
ai
Thoughtworks' latest Tech Radar report outlines the transformative impact of generative AI on software development, emphasising how new AI tools can enhance engineering outcomes across the software lifecycle.
Story image
Loyalty, data and “The Golden Rule” behind customer success
Thu, 4th Apr 2024
#
martech
#
personalisation
#
cdp
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
Story image
Team5pm forms data-driven content group with acquisition
Thu, 4th Apr 2024
#
instagram
#
film
#
tiktok
Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.
Story image
Alan Sherman appointed VP of marketing at Gradient AI
Thu, 4th Apr 2024
#
it automation
#
digital entertainment
#
video
AI solutions provider Gradient AI appoints Alan Sherman as VP of Marketing, leveraging his extensive experience to boost brand visibility and streamline processes.
Story image
Tim Srock named as new CEO for German tech giant Lobster
Wed, 3rd Apr 2024
#
digital transformation
#
ai
#
hyperautomation
In a key move for Germany's tech scene, no-code software pioneer Lobster welcomes new CEO Tim Srock, replacing Dr. Martin Fischer, aiming to bolster international expansion.
Story image
Ascent One launches integrated platform to streamline educational tasks
Wed, 3rd Apr 2024
#
risk & compliance
#
google
#
digital marketing
Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.
Story image
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
#
cx
#
martech
#
personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
Story image
Coveo unveils new GenAI tools to enhance digital experience journeys
Mon, 1st Apr 2024
#
martech
#
hcm
#
personalisation
Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.
Story image
AI-based cyber threats amongst top concerns for C-suite
Fri, 29th Mar 2024
#
advanced persistent threat protection
#
genai
#
ai
30% of C-level executives consider AI-led cyber threats their top concern, prompting an uptick in cybersecurity hiring and investment in preventative measures.
Story image
Twilio unveils Unified Profiles & Agent Copilot for customised interactions
Thu, 28th Mar 2024
#
cx
#
martech
#
llms
Twilio introduces Unified Profiles and Agent Copilot to its Flex platform, using Segment's customer data to provide personalised, data-informed customer experiences and bolster employee productivity.
Story image
NICE launches next-gen AI tool Enlighten Copilot for CX leaders
Thu, 28th Mar 2024
#
uc
#
cx
#
martech
NICE's next-gen Enlighten Copilot AI technology, geared toward CX decision-makers and supervisors, promises to enhance customer interactions with real-time data analysis, amidst the rise of AI usage in the workplace.
Story image
How clever UX design can encourage more effective climate action
Thu, 28th Mar 2024
#
cleantech
#
sustainability
#
misinformation
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.
Story image
Bonzai to enhance digital ad viewability performance
Thu, 28th Mar 2024
#
digital marketing
#
westfield
#
mercedes-benz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.
Story image
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
#
martech
#
personalisation
#
cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Story image
Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
#
martech
#
genai
#
ai
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
Story image
Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
#
cx
#
martech
#
genai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.