Latest news - Page 18
Nasuni sees 121% data growth in media & advertising sector
Thu, 29th Aug 2024
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storage
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data protection
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hybrid cloud
Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.
Survey reveals deepening distrust in corporate data practices
Thu, 29th Aug 2024
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data privacy
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transparency
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control
A PrivacyEngine survey of 1.3 million people globally reveals that 60% of consumers feel their personal data is misused, shaking trust in corporate data practices.
SleekFlow secures USD $7 million in Series A+ funding round
Fri, 23rd Aug 2024
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cx
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martech
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ai
SleekFlow secures USD $7 million in Series A+ funding led by Atinum Investment, pushing its total to USD $15 million to fuel global expansion and AI advancements.
Apromore appoints Brandee Sanders as new chief marketing officer
Fri, 23rd Aug 2024
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saas
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data analytics
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cx
Apromore names Brandee Sanders as new CMO, underscoring its commitment to growth and innovation in the AI and process mining space.
Nexxen & The Trade Desk announce strategic data partnership
Thu, 22nd Aug 2024
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the trade desk
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nexxen
Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.
NVIDIA partners with Getty Images to revolutionise AI content creation
Thu, 22nd Aug 2024
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ai models
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nvidia
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istock
NVIDIA backs Getty Images and iStock with AI tools to revolutionise media creation. New features generate high-quality images swiftly, aiding designers and developers.
GoWit secures USD $1.3 million for expansion into Europe & MENA
Thu, 22nd Aug 2024
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advertising
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nespresso
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integration
GoWit raises USD $1.3 million to expand its retail media platform into Europe and MENA, bolstering product development and aiming for seamless integration.
Cint launches Study Creator tool to streamline brand lift studies
Thu, 22nd Aug 2024
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martech
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branding
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research
Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.
UK CX leaders anticipate AI will redefine customer service
Thu, 22nd Aug 2024
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cx
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martech
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ai
Within the next three years, UK customer experience leaders foresee AI transforming CX, handling complex queries and potentially eliminating wait times.
Aldridge Security boosts efficiency with Orderwise integration
Wed, 21st Aug 2024
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digital transformation
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erp
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cybersecurity
Aldridge Security’s operations have been revolutionised by Forterro's ERP and Warehouse Management Solution, Orderwise, boosting productivity and customer service.
Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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devops
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data analytics
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ecm
Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
SnapLogic & Adobe celebrate 10 years of successful partnership
Sun, 18th Aug 2024
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saas
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crm
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martech
SnapLogic and Adobe commemorate a decade of collaboration, driving Adobe’s data transformation and streamlining operations with cutting-edge integration solutions.
HubSpot launches free AI Search Grader to track LLM presence
Fri, 16th Aug 2024
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martech
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cdp
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genai
HubSpot launches AI Search Grader, the first free tool to help brands assess their LLM and AI-driven search presence, amid rising AI chatbot use and declining traditional search engine usage.
Getty Images unveils faster AI with NVIDIA partnership
Thu, 15th Aug 2024
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genai
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ai
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nvidia
Getty Images unveils new partnership with NVIDIA to launch a faster AI model, doubling speed and enhancing quality.
Sydney's Tap aims to revolutionise US ad industry with AI
Thu, 15th Aug 2024
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data analytics
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google
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facebook
Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.
Global survey reveals top sectors for aspiring entrepreneurs
Wed, 14th Aug 2024
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entrepreneur
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startup ecosystem
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startups
New data from Venture Planner reveals clothing stores, bakeries, software companies, and farms as top choices for budding entrepreneurs globally, with the UK leading in startup activity.
UK retailers face rising returns fraud amid economic strain
Wed, 14th Aug 2024
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cx
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martech
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policy abuse
UK retailers report a sharp rise in returns fraud, with 91% affected over the past year, as financial pressures drive shoppers to exploit return policies.
Westcon-Comstor's data-driven ID programme adds USD $768m
Wed, 14th Aug 2024
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data analytics
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chief data officer
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westcon-comstor
Westcon-Comstor's Intelligent Demand programme boosts partner revenue by USD $768m for fiscal year 2024, marking a 70% rise from last year.
LinkedIn unveils sponsored newsletters to boost engagement
Tue, 13th Aug 2024
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martech
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linkedin
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b2b marketing
LinkedIn has launched sponsored newsletters to help marketers boost readership and engagement, seeing a 59% rise in newsletter publications and a 47% increase in engagement over the past year.
Nexxen & Vevo partner to revolutionise CTV advertising
Tue, 13th Aug 2024
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youtube
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digital advertising
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dsp
Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen’s SSP platform to expand Vevo’s programmatic ad capabilities across premium content.