CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 18

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Andrew Swinand appointed new CEO of Inspired Thinking Group
Tue, 14th May 2024
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martech
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content creation
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creative technologies
Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.
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Third reading of UK AI bill takes place in House of Lords
Tue, 14th May 2024
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digital transformation
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ai
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government
The third reading of the UK AI bill took place in the House of Lords amid questions over its readiness following the EU AI Act's passing and with the AI Safety Summit on the horizon.
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SailGP to share LiveLineFX tech with other sports organisations
Fri, 10th May 2024
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ar, vr & metaverse
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esports
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ar
SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.
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TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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adobe
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
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Red Hat & Elastic extend partnership for enhanced AI search experiences
Thu, 9th May 2024
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open source
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llms
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collaboration
Red Hat and Elastic extend their partnership to introduce upgraded search experiences backed by retrieval augmented generation (RAG) patterns, reinventing AI use in business applications.
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Yellow.ai debuts industry-first Orchestrator LLM in AI customer service
Thu, 9th May 2024
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uc
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cx
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martech
Yellow.ai unveils Orchestrator LLM agent model, an AI-driven customer service tool delivering context-aware, personalised interactions, boosting satisfaction by over 60%.
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Sparta Global wins Kings Award for enterprise social mobility efforts
Thu, 9th May 2024
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dei
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awards
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mobility
Sparta Global, a London tech firm championing social mobility, has been honoured with the Kings Award for Enterprise, recognised amongst eight companies for its impactful social mobility programme.
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LogicMonitor appoints ex-Splunk leader Brooke Cunningham as CMO
Thu, 9th May 2024
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saas
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ai
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cmo
Former Splunk and Datto leader, Brooke Cunningham, with over 25 years in IT observability software leadership, joins SaaS-based platform LogicMonitor as chief marketing officer, driving international expansion.
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UK government departments reveal rise in data breaches & lost devices
Wed, 8th May 2024
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encryption
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smart home
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ministry of justice
A rise in data breaches and lost devices across key UK government departments potentially impacting thousands, highlights urgent need for enhanced data protection.
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Workhuman bolsters leadership team amid global expansion plans
Wed, 8th May 2024
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ai
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product management
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global expansion
Workhuman aims for growth, bolstering its leadership team with key figures to nurture product innovation, adopt AI and extend its global footprint.
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Red Hat unveils Podman AI Lab to bolster local AI application development
Wed, 8th May 2024
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uc
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hybrid cloud
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risk & compliance
Red Hat, a leader in open-source solutions, has launched the Podman AI Lab, an extension for its Podman Desktop, aiming to provide developers an easier and efficient way to build and run AI-powered apps in containerised environments on local workstations.
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Medallia recognised as Technology Leader in Q4 2023 Spark Matrix report
Wed, 8th May 2024
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cx
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martech
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hcm
Medallia, an industry expert in customer and employee experience, earns recognition as Technology Leader in Quadrant Knowledge Solutions' Spark Matrix Digital Marketing Analytics Q4 2023 report.
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Stack Overflow & OpenAI unite to accelerate AI development
Tue, 7th May 2024
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genai
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llms
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ai
Stack Overflow and OpenAI announce a key partnership to accelerate artificial intelligence development, providing users with access to trusted knowledge and data, while enhancing their product performance.
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Frasers Group to massively revamp digital infrastructure for optimisation
Tue, 7th May 2024
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digital transformation
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cx
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martech
Frasers Group announces a substantial investment in a tech upgrade of its digital infrastructure for enhanced operational efficiency and the optimisation of the ecommerce experience.
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Chris Koehler named as Twilio's new Chief Marketing Officer
Tue, 7th May 2024
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ai
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twilio
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market share
Marketing veteran Chris Koehler, joins customer engagement platform Twilio as Chief Marketing Officer, tasked with enhancing global brand visibility and pushing product innovation.
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Tesco teams up with Eagle Eye for personalised Clubcard promotions
Fri, 3rd May 2024
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saas
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cx
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martech
Eagle Eye's AI-powered Personalised Challenges platform has been contracted by UK supermarket Tesco to drive data-driven, personalised promotions for Clubcard members.
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Peckham's digital skills boost for black & ethnic minorities
Fri, 3rd May 2024
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digital transformation
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martech
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ai
The Institute of Coding, UAL, UK Black Tech, and the London Borough of Southwark unite to advance digital training for minority communities.
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Debunking the “Three Year Lie”: A new approach to retail digital strategy
Fri, 3rd May 2024
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cx
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martech
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omnichannel
Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.
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VerifyMy appoints Emma Robert-Tissot as first Head of Marketing
Fri, 3rd May 2024
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partner programmes
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online safety
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marketing strategy
VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.
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Brands increasingly investing in QR & NFC marketing
Thu, 2nd May 2024
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healthtech
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nfc
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authentication
SharpEnd's report reveals global brands' increasing reliance on connected tech like QR and NFC, paving the way for personalised marketing.