Latest news - Page 22

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

Rapid7 has completed its IRAP assessment at the PROTECTED level, allowing Australian Government agencies to employ its Insight Platform.

Gen Z's optimism and spending power spike in UNiDAYS report, highlighting a shift in mood and loyalty trends for the year's final quarter. Brands, take note!.

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

DataStax's Warren Schilpzand has discussed leveraging AI for customer success, highlighting projects with Priceline, Macquarie Bank, and APAC market growth.

Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.

Research by Broadband Genie suggests that implementing online voting in the UK could welcome 4.9 million new voters. Is it the solution we need?.

Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

Melbourne’s The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

Businesses globally are rapidly adopting Gen-AI for decision-making, yet concerns around accuracy and security persist, a Stratio BD study reveals.

UK employees seek AI for efficiency but face hurdles, says Coveo. 42% find AI beneficial, yet concerns over tools and policies persist, impacting trust and effectiveness.

Waracle acquires Screenmedia, merging teams to boost digital product and AI capabilities and increasing its workforce to over 200. CEO Chris Martin sees this as a strategic move to drive growth.

New Relic integrates NVIDIA NIM inference microservices, bringing AI observability to its platform.

Amazon expands its generative AI listing tools across Europe, aiding SMEs in creating and enriching product listings, with early adoption showing significant benefits.

A new study by Solar Together reveals that 90% of UK energy consumers are urging the Government to provide more incentives for renewable energy.

Chatloop has become the official shared experiences partner for Co-op Live, leveraging its technology to enhance live event interactions in the UK.

Mentor Group has launched a VR training tool that boosts sales skill retention by 75%, offering immersive, customisable scenarios via wearable headsets.

Xtend launches an AI-driven suite to boost lower marketing funnel conversions in sectors like e-commerce, fintech, and travel, promising significant revenue gains and reduced acquisition costs.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.