Latest news - Page 22

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

Blackmagic Design's URSA Cine 12K LF digital film camera has been added to Netflix's Approved Camera List, enhancing options for producers meeting stringent filming standards.

Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

Butterfly Data has won four awards at the global SAS Hackathon for its generative AI solution aimed at combating misinformation on social media platforms.

Start Campus has appointed Omer Wilson as Chief Marketing Officer and José Luis Arnau as Head of Sales to support the SINES DC project in Portugal.

AppsFlyer reveals in its latest report that non-gaming app ad spend surged by 48% in the UK in 2024, despite a global decline in gaming investments.

A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.

Illumio has appointed Karl Van den Bergh as Chief Marketing Officer, aiming to enhance global marketing efforts for its breach containment solutions.

Canva's latest report reveals AI's vital role in UK job applications, showing a surge in personal branding and visually engaging CVs among applicants.

Keir Starmer's AI Opportunities Action Plan commits GBP £14 billion to transform UK public services, advancing AI adoption while addressing industry concerns.

Alan Paton has been appointed Chief Executive Officer of Qodea, Europe's leading Google Cloud digital transformation partner, to drive further growth.

Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.

Litera has appointed Cynthia Gumbert as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to drive innovation and growth.

Phyllo has been honoured with SmartBear's inaugural Developer Visibility Award for outstanding developer practices, enhancing its API delivery and software reliability.

The UK government has unveiled its AI Opportunities Action Plan, prompting businesses to reconsider investments in AI amidst rising employer tax costs.

Carlsberg has enhanced its development processes by integrating GitHub's tools, streamlining coding and security while reducing operational tool sprawl.

AI adoption in the UK is on the rise, with businesses investing to stay competitive, amid calls for careful integration and skills development.

The UK has launched its AI Opportunities Action Plan to bolster public sector integration and economic growth, amidst mixed reactions from industry leaders.

Informatica has unveiled advancements in partnership with Databricks, enhancing the Data Intelligence Platform with GenAI capabilities for streamlined data management.