Latest news - Page 27

Europe's institutions combat a talent shortage and the Great Resignation by harnessing Low-code/No-Code technology, quickening app development whilst fostering innovation and digital transformation.

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.

LUMOS Intelligence is revolutionising the Out-of-Home marketing landscape in Australia by providing crucial insights for marketing campaigns.

Chief Marketing Officers in EMEA are increasingly taking on sales enablement roles, with figures doubling in just a year.

Onebite research brings hope and concerns for tech and telcos in 2024, highlighting fears about Generative AI.

Wipro and IBM partner up to launch the Enterprise AI-Ready Platform aiming to simplify data integration and diversify AI use in business procedures, further expanding their collaborative footprint.

Airtime Rewards appoints Annika Fuchs, ex-Readly executive, as Head of International Expansion, aiming to replicate its UK success globally.

Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.

Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

Lotame announces new tool from London designed to aid digital marketers' data collaboration efforts as third-party cookies are phased out, while also bolstering data privacy compliance.

Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.

Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

Cybersecurity expert, Tina Stewart, steps up as Chief Marketing Officer at IT security solutions provider, Utimaco, to bolster the firm's global market presence.

TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.

Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.