Latest news - Page 25

Survey reveals UK's top & least-favoured Christmas gifts
Fri, 20th Dec 2024
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data analytics
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martech
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financial systems
A new CEWE report reveals that 73% of UK adults have faced disappointment with gifts, highlighting the best and worst presents for Christmas.

Optimizely named leader in Forrester Wave for EO solutions
Thu, 19th Dec 2024
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cx
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martech
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personalisation
Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.

UK Christmas shopping shifts towards subscription gifts
Thu, 19th Dec 2024
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shopping
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christmas
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subscriptions
As Christmas approaches, 29% of UK shoppers are opting for subscription gifts over traditional presents, blending modern convenience with festive spirit.

Brightcove enhances platform with Acquia partnership
Thu, 19th Dec 2024
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ecm
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cx
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martech
Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.

Sinch predicts AI & human synergy in customer service 2025
Thu, 19th Dec 2024
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.

Salesforce unveils Agentforce 2.0 with enhanced AI agents
Wed, 18th Dec 2024
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cx
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martech
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cdp
Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.

DuploCloud appoints Amundson & DeHart to leadership team
Wed, 18th Dec 2024
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data privacy
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gdpr
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cro
DuploCloud has appointed Matt Amundson as Chief Marketing Officer and Kelly DeHart as Chief Revenue Officer to bolster its leadership team.

Sinch predicts 2025 trends in digital customer engagement
Wed, 18th Dec 2024
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cx
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martech
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integration
Sinch forecasts significant advancements in digital customer communications by 2025, with 80% of enterprises expected to utilise conversational AI.

Tradebyte predicts challenges & strategies for 2025
Tue, 17th Dec 2024
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cx
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martech
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commerce systems
Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.

Over 12 million Brits to explore AI skills by 2025
Tue, 17th Dec 2024
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edutech
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advanced persistent threat protection
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data privacy
A survey shows over 12 million UK consumers aim to learn about AI by 2025, reflecting a significant shift toward understanding this transformative technology.

Umbraco predicts key CMS trends for 2025 including AI focus
Tue, 17th Dec 2024
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.

UK employees increasingly favour AI in the workplace
Tue, 17th Dec 2024
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hcm
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productivity
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customer service
A Freshworks survey reveals that nearly half of UK employees would consider job changes for better AI integration, highlighting its workplace importance.

Cybersecurity trends 2025: AI, supply chains, resilience
Tue, 17th Dec 2024
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ransomware
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supply chain & logistics
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edr
Experts from Semperis forecast that AI will dominate cybersecurity discussions in 2025, despite many attacks remaining basic and clunky.

Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
Fri, 13th Dec 2024
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cx
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martech
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digital marketing
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

Loop acquires Wonderment to enhance Shopify solutions
Fri, 13th Dec 2024
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cx
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martech
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commerce systems
Loop has acquired Wonderment to enhance its commerce operations for Shopify merchants, combining AI insights with real-time shipment tracking.

Thoughtworks partners with AWS to advance GenAI in Asia
Fri, 13th Dec 2024
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hyperscale
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cx
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martech
Thoughtworks has teamed up with Amazon Web Services to boost generative AI solutions for industries across the Asia Pacific, enhancing customer engagement and productivity.

AppsFlyer report: hybrid monetisation reshapes app revenue
Fri, 13th Dec 2024
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smartphones
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personal computing devices
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ios
AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.

Study reveals emojis & phrases likely outdated by 2025
Fri, 13th Dec 2024
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social media
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emoji
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study
A new study reveals that certain emojis and phrases, including the 'enraged face', could become outdated by 2025 as digital communication shifts.

UK workers face end-of-year pressures, seek wellbeing boost
Fri, 13th Dec 2024
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hcm
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productivity
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mental health
Workhuman's latest Human Workplace Index reveals UK employees face rising stress, with 37% feeling increased pressure as they approach 2024's end.

Vapi secures USD $20 million for AI voice agent expansion
Fri, 13th Dec 2024
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customer service
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investment
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conversational ai
Voice AI platform Vapi secures USD $20 million in Series A funding, aiming to enhance its voice agent deployment across diverse industries.