Latest news - Page 26

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

Philips Professional Displays and Appspace join forces to simplify workplace management solutions, enhancing global access to digital tools on Philips displays.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.

Informatica unveils GenAI integrations aiming to make AI-powered data management accessible for enterprises globally.

DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

GitLab has announced cutting-edge AI-driven updates to its DevSecOps platform, including Duo Enterprise and CI/CD catalog, promising enhanced security and efficiency.

The Khronos Group has unveiled the PBR Neutral Tone Mapper, a new specification enhancing colour accuracy in 3D rendering, essential for eCommerce and architecture.

Square's new integration with SevenRooms aims to revolutionise hospitality management, enabling seamless data sharing for personalised guest experiences.

Xsolla's latest report spotlights game development trends, EU regulations favouring developers, and a 25% job growth prediction in the industry by 2032.

Consumers are struggling to identify AI-generated images and are calling for stricter regulations, according to a new study.

Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.

A new study by Fire on the Hill and Mercury Analytics reveals that 60% of companies have suffered adverse effects from misinformation, calling for urgent action to protect corporate reputations.

Demand for AI skills has skyrocketed among IT professionals in the UK, with 97% of roles paying over £100,000 requiring AI proficiency.

Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

Piwik PRO broadens its privacy-compliant analytics suite, making it accessible for SMEs with new pricing and enhanced features to unlock value from their data.