Latest news - Page 28

SharpEnd's report reveals global brands' increasing reliance on connected tech like QR and NFC, paving the way for personalised marketing.

Qualtrics unveils AI-empowered tools, set to personalise customer experiences across multiple channels, potentially impacting customers of major firms such as Hilton and Motorola Solutions.

Amazon Web Services launches Amazon Q, an AI assistant designed to boost employee productivity by up to 49%, as businesses continue to adopt digital transformation.

Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.

Endava's new Agentic AI Industry Accelerator, Morpheus, aims to bring transparency and greater control to AI use in tightly regulated sectors.

Partner marketers embrace Generative AI but face barriers including legal issues, data security fears, and a noteworthy skills gap, as per a Coterie Connect event.

A report by ServiceNow finds cost as the primary driver of UK consumer brand loyalty, with 67% being less brand loyal than two years ago.

Open source flaws threaten to destabilise the development of new web innovations, such as Web 3.0 and the metaverse, according to a survey by global content management system provider, Forrit.

Marketing professionals are increasingly harnessing the power of generative and predictive AI to drive campaign efficiency and insights; however, a solid data foundation is a prerequisite for success.

Sitecore has confirmed Dave O'Flanagan as CEO, driving a 'marketer-first' AI strategy andspearheading the unveiling of generative AI capabilities for personalised marketing experiences.

Almost half of UK adults dissatisfied with customer service, often preferring human interaction over automated systems.

Nordic-based travel agency, Sembo, introduces an AI assistant that enables personalised, multi-destination journey booking, a first in the travel industry.

Adobe MAX London 2024 showcased AI advancements in creative tools including new features in Adobe Photoshop and Firefly Image, aimed at redefining creative expression.

Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.

Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

UK business leaders are meeting resistance to new technology across all generational workforces, reveals a survey by Seismic, a global enablement tech provider.

Code Institute introduces a €250,000 Spring Scholarship Fund, aiming to remove financial barriers for aspiring software developers amid global economic difficulties.

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

Aryza Group allies with Dotdigital to redefine customer experience in credit and debt management, combining their robust software solutions to ensure seamless, personalised, and secure cross-channel interactions.