Latest news - Page 32

Technological advancements have spurred a projected growth of the social media management software market, anticipated to surge by $34.62 billion.

IDC FutureScape predicts Generative AI will undertake 30% of traditional marketing tasks by 2027, as APeJ propels towards a more data-driven marketing approach.

US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.

NEC X's strategic partnership with Persol Innovation's lotsful aims to bolster startups by leveraging the skills of top professionals from Japan's leading companies who enhance their careers through side jobs. This joint venture is set to provide cost-effective talent sources for US-based startups.

PromoVeritas's study debunks conventional wisdom on prize promotions, demonstrating that multiple smaller rewards drive more engagement than grand prizes, and cash prizes have fallen out of favour.

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

The global marketing analytics market is bolstered by increased adoption across sectors such as retail and manufacturing for improved AI and ML processes.

The nationwide initiative, Skills for Life, promotes technical qualifications, skills training and business growth via a dynamic mass-media campaign.

The Circle of Toys tech platform, created by Find Refuge, seeks to unite British and Ukrainian families through the donation of pre-loved toys, with its direct donation scheme already attracting more than 20,000 Ukrainian sign-ups seeking joyful respite amid adversity.

FACTlix, aims to identify and combat fraudulent consumer reviews, a deceitful practice that has impacted 12% of ecommerce sales and misled countless consumers.

Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.

Catriona Campbell, Chief Technology and Innovation Leader at EY UK and Ireland, has been awarded an MBE for her two-decade contribution to technology and AI innovation.

Global smart TV shipments are expected to decrease by 5.5% in 2023, with zero growth in 2024, according to the IDC, amid economic challenges and consumer demand shifts. However, the Indian market bucks this trend showing robust growth.

The surge in market growth is propelled by several strategies and technologies safeguarding digital content, according to a new report from Technavio.

Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.

UK marketers foresee a robust content industry in 2024, despite apprehensions about plagiarism, quality and over-reliance on AI.

Kentico hailed as Leader in Winter 2024's G2 Grid Report for Digital Experience Platforms thanks to high customer satisfaction and market presence.

OpenUK reveals speaker roster of over 140 leading tech, open source, law, and policy experts for SOOCon24 conference. .

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.