Latest news - Page 29
The rise of the brand centric approach in the MVNO market
Mon, 22nd Apr 2024
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uc
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data analytics
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cx
MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.
Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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genai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
GitLab unveils Duo Chat for simplified AI-powered DevSecOps workflows
Fri, 19th Apr 2024
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martech
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risk & compliance
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software development
GitLab Inc. unveils its new AI-powered tool, GitLab Duo Chat, enhancing DevSecOps workflows and developer productivity; new AI security measures also introduced to address privacy concerns.
Celigo teams up with TikTok Shop to boost ecommerce efficiency
Thu, 18th Apr 2024
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
Anastasia Nyrkovskaya makes history as Fortune Media's first female CEO
Thu, 18th Apr 2024
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leadership
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kpmg
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global expansion
Anastasia Nyrkovskaya charts history at Fortune Media, becoming the first female CEO and spearheading the media giant's digital transformation and global expansion.
Formlabs unveils Form 4 range, revolutionising professional 3D printing
Thu, 18th Apr 2024
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it in manufacturing
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healthtech
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microsoft
Formlabs unveils its most advanced 3D printers, Form 4 and Form 4B, offering five times faster printing speeds and breakthrough technology.
NAB Show 2024: Harnessing GenAI for media's next frontier
Thu, 18th Apr 2024
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digital transformation
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genai
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ai
The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.
DoubleVerify launches brand safety tool for TikTok advertisers
Thu, 18th Apr 2024
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gaming
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digital entertainment
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travel
To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.
Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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google
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branding
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online marketing
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
Adobe set to revolutionise video production with new AI tools
Tue, 16th Apr 2024
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martech
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digital entertainment
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genai
Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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data privacy
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google
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Qvest unveils AI adoption strategies in top media companies at NAB
Tue, 16th Apr 2024
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digital transformation
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digital entertainment
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ai
Qvest has shared key findings about AI integration strategies among Fortune 1000 companies in the media, broadcasting, and entertainment sectors during the 2024 NAB Show keynote.
Wolt expands tailored ad service to aid partner growth
Fri, 12th Apr 2024
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
Exclusive: How BirdDog is shaking up the broadcasting industry
Thu, 11th Apr 2024
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digital entertainment
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ai
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healthtech
Melbourne-based BirdDog is revolutionising the broadcasting industry with its pioneering use of Network Device Interface (NDI) technology.
SmartBear appoints Kevin Foster as Senior VP of Growth Marketing
Thu, 11th Apr 2024
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iot
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ai
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software development
Software development firm, SmartBear, welcomes Kevin Foster as Senior Vice President of Growth Marketing, leveraging his 25 years' experience to drive global growth.
City University partners with Vested to support new talent
Thu, 11th Apr 2024
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edutech
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internships
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content creation
City, University of London partners with financial services consultancy Vested to deliver a series of initiatives to support new talent joining the industry.
Productivity in SMEs struggles due to staff's tech skill deficit
Thu, 11th Apr 2024
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microsoft
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sharp
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skills gap
Four in ten UK SMEs see a productivity dip due to poor staff tech skills, particularly in using Microsoft 365, according to a new study by Sharp.
Survival of the fittest: Indie agencies facing the AI battle
Wed, 10th Apr 2024
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low-code
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no-code
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ai
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
Workday enlists rock icons for inventive 'Rock Star' campaign
Tue, 9th Apr 2024
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ai
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advertising
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workday
Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.
New CIC Tech Channel Ambassadors targets IT skills gap
Tue, 9th Apr 2024
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edutech
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government
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coding
Tech Channel Ambassadors strives to boost the UK IT industry's profile and inclusivity, targeting recruitment of 100,000 diverse individuals.