CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 29

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The rise of the brand centric approach in the MVNO market
Mon, 22nd Apr 2024
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uc
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data analytics
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cx
MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.
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Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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genai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
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GitLab unveils Duo Chat for simplified AI-powered DevSecOps workflows
Fri, 19th Apr 2024
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martech
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risk & compliance
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software development
GitLab Inc. unveils its new AI-powered tool, GitLab Duo Chat, enhancing DevSecOps workflows and developer productivity; new AI security measures also introduced to address privacy concerns.
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Celigo teams up with TikTok Shop to boost ecommerce efficiency
Thu, 18th Apr 2024
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
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Anastasia Nyrkovskaya makes history as Fortune Media's first female CEO
Thu, 18th Apr 2024
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leadership
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kpmg
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global expansion
Anastasia Nyrkovskaya charts history at Fortune Media, becoming the first female CEO and spearheading the media giant's digital transformation and global expansion.
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Formlabs unveils Form 4 range, revolutionising professional 3D printing
Thu, 18th Apr 2024
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it in manufacturing
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healthtech
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microsoft
Formlabs unveils its most advanced 3D printers, Form 4 and Form 4B, offering five times faster printing speeds and breakthrough technology.
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NAB Show 2024: Harnessing GenAI for media's next frontier
Thu, 18th Apr 2024
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digital transformation
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genai
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ai
The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.
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DoubleVerify launches brand safety tool for TikTok advertisers
Thu, 18th Apr 2024
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gaming
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digital entertainment
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travel
To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.
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Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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google
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branding
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online marketing
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
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Adobe set to revolutionise video production with new AI tools
Tue, 16th Apr 2024
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martech
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digital entertainment
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genai
Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.
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Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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data privacy
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google
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
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Qvest unveils AI adoption strategies in top media companies at NAB
Tue, 16th Apr 2024
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digital transformation
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digital entertainment
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ai
Qvest has shared key findings about AI integration strategies among Fortune 1000 companies in the media, broadcasting, and entertainment sectors during the 2024 NAB Show keynote.
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Wolt expands tailored ad service to aid partner growth
Fri, 12th Apr 2024
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
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Exclusive: How BirdDog is shaking up the broadcasting industry
Thu, 11th Apr 2024
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digital entertainment
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ai
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healthtech
Melbourne-based BirdDog is revolutionising the broadcasting industry with its pioneering use of Network Device Interface (NDI) technology.
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SmartBear appoints Kevin Foster as Senior VP of Growth Marketing
Thu, 11th Apr 2024
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iot
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ai
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software development
Software development firm, SmartBear, welcomes Kevin Foster as Senior Vice President of Growth Marketing, leveraging his 25 years' experience to drive global growth.
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City University partners with Vested to support new talent
Thu, 11th Apr 2024
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edutech
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internships
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content creation
City, University of London partners with financial services consultancy Vested to deliver a series of initiatives to support new talent joining the industry.
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Productivity in SMEs struggles due to staff's tech skill deficit
Thu, 11th Apr 2024
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microsoft
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sharp
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skills gap
Four in ten UK SMEs see a productivity dip due to poor staff tech skills, particularly in using Microsoft 365, according to a new study by Sharp.
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Survival of the fittest: Indie agencies facing the AI battle
Wed, 10th Apr 2024
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low-code
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no-code
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ai
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
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Workday enlists rock icons for inventive 'Rock Star' campaign
Tue, 9th Apr 2024
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ai
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advertising
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workday
Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.
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New CIC Tech Channel Ambassadors targets IT skills gap
Tue, 9th Apr 2024
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edutech
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government
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coding
Tech Channel Ambassadors strives to boost the UK IT industry's profile and inclusivity, targeting recruitment of 100,000 diverse individuals.