CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 30

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TeamViewer launches SheSportTech to draw more women into sports tech
Tue, 9th Apr 2024
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careers
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sportstech
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teamviewer
TeamViewer is pushing for greater gender equality in sports tech through its new initiative, SheSportTech, aimed at inspiring more women to explore career opportunities.
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UK IT leaders see transformative potential in generative AI, report finds
Mon, 8th Apr 2024
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uc
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cx
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martech
New Elastic study reveals nearly all (99%) UK IT decision makers believe generative AI can drive significant organisational change, despite concerns around privacy, security and regulation.
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Rad partners with Sony to revolutionise content distribution on TVs
Fri, 5th Apr 2024
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blockchain
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sony
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digital media
Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.
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Mesh-AI hires former Amazon specialists amidst energy sector expansion
Thu, 4th Apr 2024
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hyperscale
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public cloud
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ai
London-based Mesh-AI fortifies energy sector operations, appointing ex-Amazon Web Services experts, Jacob Parsons as Chief Revenue Officer and James Houlton as Director of Energy and Utilities.
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Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Thoughtworks report reveals AI's impact on software development
Thu, 4th Apr 2024
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genai
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llms
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ai
Thoughtworks' latest Tech Radar report outlines the transformative impact of generative AI on software development, emphasising how new AI tools can enhance engineering outcomes across the software lifecycle.
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Loyalty, data and “The Golden Rule” behind customer success
Thu, 4th Apr 2024
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martech
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personalisation
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cdp
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
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Team5pm forms data-driven content group with acquisition
Thu, 4th Apr 2024
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instagram
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film
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tiktok
Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.
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Alan Sherman appointed VP of marketing at Gradient AI
Thu, 4th Apr 2024
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it automation
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digital entertainment
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video
AI solutions provider Gradient AI appoints Alan Sherman as VP of Marketing, leveraging his extensive experience to boost brand visibility and streamline processes.
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Tim Srock named as new CEO for German tech giant Lobster
Wed, 3rd Apr 2024
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digital transformation
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ai
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hyperautomation
In a key move for Germany's tech scene, no-code software pioneer Lobster welcomes new CEO Tim Srock, replacing Dr. Martin Fischer, aiming to bolster international expansion.
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Ascent One launches integrated platform to streamline educational tasks
Wed, 3rd Apr 2024
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risk & compliance
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google
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digital marketing
Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.
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Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Coveo unveils new GenAI tools to enhance digital experience journeys
Mon, 1st Apr 2024
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martech
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hcm
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personalisation
Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.
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AI-based cyber threats amongst top concerns for C-suite
Fri, 29th Mar 2024
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advanced persistent threat protection
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genai
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ai
30% of C-level executives consider AI-led cyber threats their top concern, prompting an uptick in cybersecurity hiring and investment in preventative measures.
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Twilio unveils Unified Profiles & Agent Copilot for customised interactions
Thu, 28th Mar 2024
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cx
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martech
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llms
Twilio introduces Unified Profiles and Agent Copilot to its Flex platform, using Segment's customer data to provide personalised, data-informed customer experiences and bolster employee productivity.
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NICE launches next-gen AI tool Enlighten Copilot for CX leaders
Thu, 28th Mar 2024
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uc
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cx
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martech
NICE's next-gen Enlighten Copilot AI technology, geared toward CX decision-makers and supervisors, promises to enhance customer interactions with real-time data analysis, amidst the rise of AI usage in the workplace.
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How clever UX design can encourage more effective climate action
Thu, 28th Mar 2024
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cleantech
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sustainability
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misinformation
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.
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Bonzai to enhance digital ad viewability performance
Thu, 28th Mar 2024
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digital marketing
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westfield
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mercedes-benz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.
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Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.