CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 33

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Live Group unveils Envoku for personalised engagement
Fri, 15th Nov 2024
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martech
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partner programmes
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personalisation
Live Group has unveiled Envoku, an AI-driven platform aimed at revolutionising audience engagement and personalisation for businesses and event organisers.
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Marketing budgets rise in 2024, AI drives strategic growth
Fri, 15th Nov 2024
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fintech
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iot
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digital advertising
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
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Microsoft, Accenture & Avanade team up for AI transformation
Fri, 15th Nov 2024
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digital transformation
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genai
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ai
Microsoft, Accenture, and Avanade are joining forces to revolutionise industries by implementing generative AI and Copilot technologies across various sectors.
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Brightcove launches global personalised video platform
Fri, 15th Nov 2024
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cx
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martech
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digital entertainment
Brightcove has launched its Marketing Studio for Sales, enabling global teams to create personalised video content seamlessly and efficiently.
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OneAdvanced appoints new leaders to drive strategy forward
Wed, 13th Nov 2024
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saas
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edutech
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data protection
OneAdvanced has appointed Xavier Langlois as General Counsel and Jon Harrison as Chief Services Officer as part of its growth strategy.
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Poor data quality hinders AI success for many firms
Wed, 13th Nov 2024
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digital transformation
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genai
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ai
A new report reveals that poor data quality and lack of infrastructure are hindering AI projects for one in three companies, highlighting urgent need for core modernisation.
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Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
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Restive forecasts 2025 retail trends: convenience reigns
Tue, 12th Nov 2024
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surveillance
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cx
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martech
Technology consultancy Restive predicts that convenience, personalisation, and sustainability will dominate retail trends in 2025 for both online and physical stores.
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AI agents to redefine corporate roles by 2025, says Glass
Tue, 12th Nov 2024
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e-learning
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genai
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ai
Graham Glass, CEO of CYPHER Learning, predicts 2025 will see a major shift towards autonomous AI agents, while addressing workers' concerns over job security.
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Dentsu & Salesforce unveil AI-driven Smarter Media tool
Tue, 12th Nov 2024
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cx
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martech
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cdp
Dentsu has unveiled Smarter Media, an AI-driven solution aimed at enhancing personalised buying experiences while boosting retail media monetisation.
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UK considers ban on under-16s using social media
Tue, 12th Nov 2024
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social media
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digital age
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legislation
Ministers in the UK are considering banning under-16s from social media as discussions grow on enhancing online safety for children.
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Brightcove unveils Marketing Insights to boost video ROI
Tue, 12th Nov 2024
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martech
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
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Investor support for CEO pay reflects rise in engagement
Mon, 11th Nov 2024
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transparency
Support for say on pay proposals has surged to 91.5% among S&P 500 and Russell 3000 firms amid record high CEO pay, reaching USD $15.9 million.
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AI drives Black Friday strategies for UK marketers & shoppers
Mon, 11th Nov 2024
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cx
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martech
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personalisation
A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.
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Accept Cards launches SME-focused cash deposit solution
Fri, 8th Nov 2024
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fintech
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cost
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smart
Accept Cards has launched Accept Cash, an innovative solution for SMEs enabling same-day cash deposits amid rising bank branch closures in the UK.
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Kantar report reveals key marketing trends for 2025
Fri, 8th Nov 2024
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cleantech
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digital marketing
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sustainability
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
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Major brands choose Nasuni to tackle holiday demand
Fri, 8th Nov 2024
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digital transformation
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supply chain & logistics
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cybersecurity
Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.
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IDnow unveils QTSP partnership with IDnow Trust Services AB
Fri, 8th Nov 2024
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digital economy
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service provider
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trust
IDnow has partnered with IDnow Trust Services AB, a newly certified Qualified Trust Service Provider, to enhance digital signature solutions across the EU.
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Miros raises EUR€6 million to enhance visual search tech
Fri, 8th Nov 2024
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data analytics
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cx
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martech
Miros has raised EUR €6 million in a pre-Series A funding round to enhance its visual AI technology, aiming to revolutionise online shopping.
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Business Systems & Teneo.ai unveil AI voice automation
Fri, 8th Nov 2024
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uc
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digital transformation
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cx
Business Systems has teamed up with Teneo.ai to revolutionise the contact centre landscape with an AI-driven voice automation solution boasting over 95% accuracy.