Latest news - Page 60

Ardonagh Advisory adopts Mendix's low-code platform, aiming to quicken digital projects and refine customer experiences six times faster than traditional development.

Anthropic unveils Claude 3, new AI models offering a blend of improved intelligence, speed, and affordability, with the range including a global-leading product and translation capabilities.

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

Evolving AI Act positions EU at the helm of a comprehensive framework, pioneering guidelines for worldwide AI development, setting the pace for innovation.

Philips and Oracle Red Bull Racing (ORBR) join forces to revolutionise marketing team collaboration with installation of 13 interactive 4K displays at the MK7 headquarters in Milton Keynes, UK.

The EU inaugurates the global first AI Act aiming to mitigate potential risks of AI technologies and establish a human-centric regulatory framework, prompting other regions to catch up.

OutSystems has unveiled AI Agent Builder, a new solution aiding IT experts to integrate generative AI applications into their digital transformation plans, while ensuring adherence to standardisation and security protocols.

Semarchy, a French MDM solutions provider, reports a 50% annual revenue rise in its EMEA sector for 2023, due to robust investment in UK and Ireland operations, increasing competition with data management titans.

Oracle debuts generative AI features designed to enhance decision-making and user experiences across its Fusion Cloud Applications Suite, showcased at Oracle CloudWorld London.

Tech Secretary Michelle Donelan announces a £1.5m government campaign to stimulate investment in UK science and technology startups.

European consumers value flexible return policies and payment options, posing a potential trillion-dollar return cost to retailers by decade's end.

'AI-nxiety' amongst tech professionals is prevalent, but generative AI presents an opportunity rather than a threat, potentially driving further innovation and efficiency within the industry.

R/GA EMEA and Founderland have launched PAM, an AI-powered platform, to help women of colour founders secure venture capital (VC) funding, addressing the stark disparity in the industry.

SAP Emarsys reveals upgrades to boost personalised customer engagement, testing LinkedIn integration and enhancing AI capabilities while focusing on Omnichannel Excellence, Marketer Intelligence, and a Composable, Extensible Platform.

Australian retail media giant, Zitcha, advances into Europe by launching London office, aiming to capitalise on rapid maturation of the European retail media market.

Tangram boosts its global footprint, recruiting ex-Ogilvy talent, Sai Chiu in the UK, and data specialist, Jun Hao Woo, in Singapore.

Despite 69% of retailers in the United Kingdom planning AI integration in the next two years, only 27% are currently utilising it.

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Tech firm k-ID introduces revolutionary platform to ensure global gaming safety compliance and providing age-appropriate experiences for young gamers.

Denodo Technologies earns the status of a Leader in Forrester's Enterprise Data Fabric wave report Q1 2024, applauded for its future-ready approach to data management.