CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 9

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Adobe launches Workfront Planning to streamline marketing campaigns
Thu, 29th Aug 2024
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martech
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genai
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ai
Adobe launches Adobe Workfront Planning with generative AI to streamline marketing campaigns, providing marketers with a unified platform to boost efficiency and personalisation.
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Nasuni sees 121% data growth in media & advertising sector
Thu, 29th Aug 2024
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storage
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data protection
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hybrid cloud
Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.
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Survey reveals deepening distrust in corporate data practices
Thu, 29th Aug 2024
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data privacy
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transparency
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control
A PrivacyEngine survey of 1.3 million people globally reveals that 60% of consumers feel their personal data is misused, shaking trust in corporate data practices.
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SleekFlow secures USD $7 million in Series A+ funding round
Fri, 23rd Aug 2024
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cx
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martech
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ai
SleekFlow secures USD $7 million in Series A+ funding led by Atinum Investment, pushing its total to USD $15 million to fuel global expansion and AI advancements.
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Apromore appoints Brandee Sanders as new chief marketing officer
Fri, 23rd Aug 2024
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saas
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data analytics
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cx
Apromore names Brandee Sanders as new CMO, underscoring its commitment to growth and innovation in the AI and process mining space.
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Nexxen & The Trade Desk announce strategic data partnership
Thu, 22nd Aug 2024
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the trade desk
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nexxen
Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.
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Cint launches Study Creator tool to streamline brand lift studies
Thu, 22nd Aug 2024
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martech
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branding
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research
Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.
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NVIDIA partners with Getty Images to revolutionise AI content creation
Thu, 22nd Aug 2024
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ai models
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nvidia
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istock
NVIDIA backs Getty Images and iStock with AI tools to revolutionise media creation. New features generate high-quality images swiftly, aiding designers and developers.
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GoWit secures USD $1.3 million for expansion into Europe & MENA
Thu, 22nd Aug 2024
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advertising
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nespresso
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integration
GoWit raises USD $1.3 million to expand its retail media platform into Europe and MENA, bolstering product development and aiming for seamless integration.
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UK CX leaders anticipate AI will redefine customer service
Thu, 22nd Aug 2024
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cx
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martech
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ai
Within the next three years, UK customer experience leaders foresee AI transforming CX, handling complex queries and potentially eliminating wait times.
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Aldridge Security boosts efficiency with Orderwise integration
Wed, 21st Aug 2024
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digital transformation
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erp
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cybersecurity
Aldridge Security’s operations have been revolutionised by Forterro's ERP and Warehouse Management Solution, Orderwise, boosting productivity and customer service.
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Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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devops
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data analytics
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ecm
Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
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SnapLogic & Adobe celebrate 10 years of successful partnership
Sun, 18th Aug 2024
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saas
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crm
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martech
SnapLogic and Adobe commemorate a decade of collaboration, driving Adobe’s data transformation and streamlining operations with cutting-edge integration solutions.
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HubSpot launches free AI Search Grader to track LLM presence
Fri, 16th Aug 2024
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martech
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cdp
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genai
HubSpot launches AI Search Grader, the first free tool to help brands assess their LLM and AI-driven search presence, amid rising AI chatbot use and declining traditional search engine usage.
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Getty Images unveils faster AI with NVIDIA partnership
Thu, 15th Aug 2024
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genai
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ai
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nvidia
Getty Images unveils new partnership with NVIDIA to launch a faster AI model, doubling speed and enhancing quality.
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Sydney's Tap aims to revolutionise US ad industry with AI
Thu, 15th Aug 2024
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data analytics
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google
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facebook
Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.
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Global survey reveals top sectors for aspiring entrepreneurs
Wed, 14th Aug 2024
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entrepreneur
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startup ecosystem
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startups
New data from Venture Planner reveals clothing stores, bakeries, software companies, and farms as top choices for budding entrepreneurs globally, with the UK leading in startup activity.
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UK retailers face rising returns fraud amid economic strain
Wed, 14th Aug 2024
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cx
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martech
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policy abuse
UK retailers report a sharp rise in returns fraud, with 91% affected over the past year, as financial pressures drive shoppers to exploit return policies.
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Westcon-Comstor's data-driven ID programme adds USD $768m
Wed, 14th Aug 2024
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data analytics
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chief data officer
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westcon-comstor
Westcon-Comstor's Intelligent Demand programme boosts partner revenue by USD $768m for fiscal year 2024, marking a 70% rise from last year.
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LinkedIn unveils sponsored newsletters to boost engagement
Tue, 13th Aug 2024
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martech
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linkedin
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b2b marketing
LinkedIn has launched sponsored newsletters to help marketers boost readership and engagement, seeing a 59% rise in newsletter publications and a 47% increase in engagement over the past year.