CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 9

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UK workforce lacks training in AI tools, study reveals
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agi
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edtech
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censuswide
Research by GoodHabitz reveals one in five UK employees lack sufficient AI training, highlighting a critical need for upskilling in the workforce.
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ScaleWise acquires Pug & Bear to boost UK startup growth
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m&a
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funding
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capital raising
ScaleWise has acquired Pug & Bear to combat declining UK startup graduation rates from Seed to Series A funding, which dropped from 12.5% to 4.5%.
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Yahoo identity solutions expand access across key SSPs
Last month
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data privacy
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yahoo
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digital advertising
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
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Is now the time to introduce creative directors to the board?
Last month
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cx
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martech
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hcm
As creativity gains importance in the workplace, the question arises: should Creative Directors be appointed to Boards to drive organisational success?.
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Amperity named leader in Snowflake's marketing stack report
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cx
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martech
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cdp
Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.
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Forrester predicts 25% drop in brand loyalty by 2025
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cx
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martech
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genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.
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Phishing scams use QR codes in PDFs to bypass defences
Last month
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mfa
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phishing
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martech
Barracuda reveals a surge in QR code phishing attacks, with over 500,000 emails detected in three months, exploiting sensitive data risks.
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Sitecore unveils AI platform to enhance marketing workflows
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digital transformation
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cx
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martech
Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.
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SER named leader in IDC assessment for content services
Last month
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digital transformation
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ecm
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martech
SER Group has been named a Leader in the IDC MarketScape for its innovative enterprise content services, praised for AI-driven capabilities and customer support.
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Canva unveils AI-powered Dream Lab amidst major growth
Last month
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martech
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genai
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ai
Canva has unveiled innovative products, including the AI-powered Dream Lab tool, as it reaches 200 million users and $2.5 billion in annual revenue.
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GoCardless & Pipe partner to offer finance to UK SMEs
Last month
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fintech
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investment
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gocardless
GoCardless has teamed up with US fintech Pipe to launch embedded finance solutions for SMEs in the UK, streamlining access to capital for small businesses.
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Amperity named leader in customer data platform by Snowflake
Last month
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data analytics
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cx
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martech
Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.
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PushON expands team with new senior hires amid demand rise
Last month
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martech
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commerce systems
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ecommerce
PushON, a Manchester-based eCommerce consultancy, has appointed three senior hires to bolster its digital marketing team amid rising demand for services.
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Lucid reveals UK business challenges in communication
Last month
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devops
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apm
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software development
Lucid Software research highlights that 46% of UK businesses waste hours on decision-making due to poor communication and project management challenges.
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Salesforce survey reveals AI adoption hurdles for CIOs
Last month
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data analytics
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digital transformation
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genai
A Salesforce survey reveals that while 84% of CIOs view AI as vital as the internet, only 11% have fully implemented it amidst significant hurdles.
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LG Electronics ranks 97th in Best Global Brands 2024
Last month
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cx
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martech
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digital marketing
LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.
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Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Last month
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
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Barriers hinder MarTech's role in fostering customer trust
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
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Ecommpay wins two prestigious awards at compliance event
Last month
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cleantech
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charity
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sustainability
Ecommpay has claimed two honours at the Compliance Register Platinum Awards 2024, recognising its excellence in marketing and compliance efforts.
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Sitecore exceeds USD $500 million annual recurring revenue
Last month
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digital transformation
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ecm
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cx
Sitecore has announced it has surpassed USD $500 million in annual recurring revenue for fiscal year 2024, driven by strong demand for its digital experience platform.