CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 10

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Nexxen & Vevo partner to revolutionise CTV advertising
Tue, 13th Aug 2024
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youtube
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digital advertising
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dsp
Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen’s SSP platform to expand Vevo’s programmatic ad capabilities across premium content.
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Shona Petley promoted to CFO at Ascertus
Sun, 11th Aug 2024
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fintech
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cfo
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guidance
Ascertus promotes Shona Petley to CFO, tasking her with strategic financial oversight as the document management firm bolsters its growth in the UK and Europe.
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Canva launches global brand system to boost workplace design
Fri, 9th Aug 2024
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productivity
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workplace
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branding
Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.
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Canva acquires Leonardo.AI to enhance its AI design tools
Fri, 9th Aug 2024
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ai
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content creation
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integration
Canva has acquired Leonardo.AI to enhance its AI content production capabilities. This move aims to integrate Leonardo's technology into Canva's design tools, benefiting 190 million users.
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Kape Technologies appoints Ankit Khemka as new CMO
Thu, 8th Aug 2024
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saas
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data privacy
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pwc
Kape Technologies appoints Ankit Khemka as new CMO to bolster its senior leadership and enhance its commitment to privacy and security technology.
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The Martech Weekly launches TMW 100 Innovation Awards 2024
Thu, 8th Aug 2024
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martech
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ai
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awards
The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.
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How to boost your reselling efforts in the subscription economy
Thu, 8th Aug 2024
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saas
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cx
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martech
To excel in the booming SaaS market, resellers need to harness data, build customer-centric subscription models, and leverage automation to streamline operations.
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You’re telling me that ad was fake? Malvertising is sneakier than ever
Thu, 8th Aug 2024
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malware
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phishing
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email security
Malicious ads are becoming hard to spot, warns Avast in its Q1/2024 Threat Report. Even legitimate platforms like YouTube are now targets for sophisticated malvertising schemes.
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Global tech & marketing leaders plan for budget increases
Wed, 7th Aug 2024
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cx
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martech
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quantum computing
Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.
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Wildstone appoints key executives for Australian market expansion
Tue, 6th Aug 2024
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digitisation
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expansion
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media
Wildstone, Europe's outdoor media giant, expands into Australia, appointing Mitch Cook as Commercial Director and Amber Burbidge as Commercial Executive.
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IDHL rebrands, uniting eight agencies under one umbrella
Tue, 6th Aug 2024
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ai
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ibisworld
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professional services
IDHL unveils a major rebrand, consolidating WMG, Ingenuity Digital, and others into one entity, aiming to drive growth through unified digital marketing efforts.
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Fiverr acquires AutoDS, enhancing eCommerce capabilities
Thu, 1st Aug 2024
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martech
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ecommerce
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social media
Fiverr acquires AutoDS to bolster its eCommerce capabilities, integrating thousands of dropshippers and expanding its market presence in website development and social media marketing.
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Studio Rx boosts production with Adobe Firefly custom AI models
Thu, 1st Aug 2024
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martech
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genai
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ai
Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.
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Adlumin appoints Vikram Ramesh as new Chief Marketing Officer
Thu, 1st Aug 2024
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advanced persistent threat protection
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cybersecurity
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google
Adlumin appoints Vikram Ramesh as Chief Marketing Officer. Ramesh to lead global marketing amidst rapid growth, bringing expertise from Google, Mandiant, and Entrust.
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EU AI Act prompts UK firms to adapt for seamless compliance
Thu, 1st Aug 2024
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healthtech
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ai models
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data governance
As the EU AI Act takes effect, UK firms must quickly adapt to comply with new regulations, affecting sectors from technology to finance.
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IntelligenceBank acquires Red Marker to boost AI compliance tools
Thu, 1st Aug 2024
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martech
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physical security
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risk & compliance
IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.
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John Lewis enhances retail media capabilities for brands
Thu, 1st Aug 2024
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cx
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martech
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partner programmes
John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.
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Exclusive: Andiron speaks on it’s movement making approach
Wed, 31st Jul 2024
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strategy
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leadership
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ethics
Andiron marks its 10th year of elevating client visibility through disruptive communications, aiding purpose-driven tech firms with unique strategies.
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18 year 'wild ride' for TechDay to global tech news powerhouse
Wed, 31st Jul 2024
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cloud services
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websites
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techday
TechDay is celebrating 18 years of growth, transforming from a small magazine to what is now a global digital powerhouse.
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Impact.com launches new referral marketing platform
Wed, 31st Jul 2024
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saas
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martech
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cybersecurity
impact.com rolls out impact.com/advocate, a new referral marketing platform to foster brand-customer engagement through customised, automated referral programs.