Latest news - Page 6
SNS enhances media production with major update to NDI plug-in
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collaboration
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studio network solutions
Studio Network Solutions debuts a major update to its NDI plug-in for Vizrt systems, enhancing media workflow efficiency for content creators.
Humanising tech: A vision for the future of marketing
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data analytics
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martech
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personalisation
As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.
Adobe study shows rising concerns over election misinformation
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martech
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ai
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government
A study by Adobe reveals 94% of US consumers worry about election misinformation, urging transparency and tools to verify digital content authenticity.
Gen Z demands more digital channels for customer service
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ecommerce
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ai agents
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instagram
New research by CommBox reveals UK Gen Z shoppers prefer digital channels like WhatsApp for customer service, while older generations stick to phone calls.
Vidyard boosts AI Avatars for efficient personalised sales videos
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api
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ai
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productivity
Vidyard enhances AI Avatars to revolutionise sales video creation, offering bulk personalisation, seamless integration, and lifelike facial accuracy to boost productivity.
Salesforce launches AI innovations for enhanced Marketing Cloud
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cx
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martech
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cdp
Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.
Salesforce to offer free AI training to close skills gap
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it training
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martech
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cdp
Salesforce will offer its premium AI courses for free on Trailhead until end-2025, investing over USD $50 million to bridge the AI skills gap.
Salesforce unveils Agentforce Partner Network to delivery specialised AI agents
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hyperscale
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martech
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cdp
Salesforce unveils the Agentforce Partner Network, collaborating with AWS, Google, and IBM to revolutionise AI-driven customer success with new agents.
Salesforce & Google Cloud expand AI-driven partnership
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martech
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cdp
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ai
Salesforce and Google Cloud deepen ties to boost AI capabilities, unveiling Agentforce. The move promises seamless, secure workflows.
TiVo expands content discovery platform across 38 European countries
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ai
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it services
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monetisation
TiVo has launched its AI-driven content discovery platform in 38 European nations, partnering with 18 brands to simplify streaming for users dealing with fragmented services.
TrilbyTV empowers clear communication in schools with Transform Trust
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digital signage
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schools
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digitisation
Transform Trust enhances staff communication using TrilbyTV's digital signage, promoting clearer messaging across 26 schools in Nottinghamshire and Derbyshire.
Finance leaders struggling to keep up with eCommerce evolution
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digitisation
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growth
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future-proofing
A Hokodo survey reveals that 66% of finance leaders believe their teams lag behind the rapid pace of eCommerce, with B2B commerce poised to hit USD $2.641 trillion by 2024.
Leapwork report reveals flawed AI testing, highlights need for change
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devops
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apm
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software development
A Leapwork survey reveals only 16% of firms find their software testing efficient, despite 85% having integrated AI, uncovering widespread performance issues.
Survey reveals challenges in online product discovery
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martech
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personalisation
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cdp
A recent Constructor survey revealed 42% of online shoppers rate their product discovery experiences poorly on retail websites. Retailers face significant challenges.
Grocery brands lead in personalisation amid rising consumer demand
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martech
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financial systems
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ecommerce
Grocery brands like Morrisons and Waitrose lead in personalisation, says Epsilon's new UK study, with 20% of consumers noting better tailored experiences.
Verne appoints Jensen as new Head of Marketing
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saas
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power / energy
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cleantech
Verne appoints Anne Katrine Vestergaard Jensen as Head of Marketing to bolster its sustainable data centre services across Northern Europe amidst rising demand.
New study shows screen time concerns, Gen Z struggle to unplug
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productivity
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connectivity
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research
A survey by ExpressVPN reveals 86% of parents worry about children's screen time, while 46% of Gen Z are actively trying to cut down, despite facing FOMO challenges.
Salesforce, NVIDIA team up to boost AI innovation in enterprise
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martech
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cdp
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ai
Salesforce and NVIDIA unite to revolutionise enterprise AI, enhancing productivity through predictive analytics, generative workflows, and interactive avatars.
Salesforce unveils AI-driven Data Cloud innovations to boost CX
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firewalls
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
Ocado & Zitcha unveil new advertising platform Ocado Ads
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devops
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data analytics
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martech
Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK’s fastest-growing grocer.