Latest news - Page 8
Eagle Eye & Ecrebo partner to boost smart receipt marketing
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Transparency urged to build stronger client-agency trust
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devops
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apm
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software development
Helen Johnson, Tangram's founder, urges agencies to boost transparency in client relationships, citing that 40% of clients may switch partners within six months.
AI-focused marketing risks eroding trust, says new research
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Only 44% of CIOs seen as AI-savvy by CEOs, survey finds
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digital transformation
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partner programmes
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ai
A Gartner survey finds just 44% of CIOs deemed 'AI-savvy' by CEOs, who stress urgent upskilling to harness AI's business-transforming power.
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Udemy appoints Neeracha Taychakhoonavudh to lead CX
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digital transformation
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cx
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martech
Udemy appoints Neeracha Taychakhoonavudh as its first Chief Customer Experience Officer to lead global customer success and operations strategy.
Safeguard Global unveils new brand to guide international growth
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hcm
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global expansion
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employer of record
Safeguard Global has unveiled a refreshed brand identity to reinforce its role as a key guide in global workforce management and international expansion.
Retailers boost performance with personalisation & new tech
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
Calabrio appoints Frank Ciccone as new Chief Revenue Officer
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uc
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cx
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martech
Calabrio appoints Frank Ciccone as Chief Revenue Officer to spearhead global sales and growth in customer experience sector.
UK shoppers willing to pay more for connected experiences
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digital transformation
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cx
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martech
Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.
Human customer service drives loyalty & up to GBP £100 spend
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cx
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martech
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ai
Research from Ventrica reveals positive customer service boosts spending by up to GBP £100 per interaction, with consumers favouring human contact over AI.
Cyberattacks on UK retail giants spark security concerns
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breach prevention
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ai
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cybersecurity
Harrods, Marks & Spencer and Co-op face a surge in cyberattacks, highlighting cybersecurity challenges within the UK retail sector amid rising digital threats.
Blue Yonder expands supply chain platform with Pledge deal
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dei
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martech
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supply chain
Blue Yonder has acquired UK-based Pledge Earth Technologies, enhancing its supply chain platform with accredited carbon emissions reporting for better sustainability management.
TeamViewer launches DEX Essentials for smaller businesses
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cybersecurity
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ar, vr & metaverse
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it management
TeamViewer unveils DEX Essentials to extend digital employee experience tools to SMBs, enhancing IT management and workplace efficiency at any size.
8x8 unveils new AI tools, RCS messaging & digital wallet pay
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saas
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uc
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cx
8x8 enhances its Customer Experience platform with AI tools, RCS messaging, and digital wallet payments for improved, personalised user interactions.
LinkedIn expands BrandLink, offers video ads with top creators
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digital entertainment
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ai
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smb
LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.
Yahoo unveils Conversion API to boost ad tracking accuracy
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
IDeaS Cruise RMS wins top TravelTech award for innovation
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data analytics
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revenue management
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ideas
IDeaS has won the TravelTech Breakthrough Award for its Cruise Revenue Management System, boosting cruise lines' profitability through advanced data analytics.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Amperity launches AI agent to unify fragmented customer data
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devops
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data analytics
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martech
Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.
Moloco named among top five global mobile ad platforms for 2025
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.