CEEK & Ross Shonhan join forces to launch Lilibet's in Mayfair

CEEK has partnered with chef Ross Shonhan to launch Lilibet's, an upmarket seafood restaurant slated to open later this year at 17 Bruton Street, Mayfair. The restaurant's location is noted as the historic birthplace of Queen Elizabeth II.

Partnership focus

CEEK will be responsible for all social and media activity supporting the launch of Lilibet's. The agency plans to focus on brand awareness and bookings for the Mayfair restaurant, aiming to reach a clientele seeking premium dining experiences.

Industry background

Ross Shonhan has previously worked at noted establishments, including Nobu, Zuma, and Bone Daddies. His latest venture, Lilibet's, is positioned to draw on his experience in high-end cuisine and hospitality operations.

"I am creating a restaurant that will stand the test of time, that will be relevant and exciting twenty years from now. Partnering with CEEK now will play a huge part in that. Their sector expertise runs deep, they don't just manage campaigns, they know how to create a marketing strategy that translates the soul and heart of a venue into stories customers want to be a part of," said Ross Shonhan, Founder, Lilibet's.

Agency approach

CEEK has prior experience working with fast-growing names in the luxury hospitality sector. The agency has delivered marketing services for projects including Hyde and Mondrian Hotels in Ibiza for Ennismore, The Lakes by Yoo in the Cotswolds, Torre di Civita in southern Italy, and The Royal George in Wales. Its services typically cover social media, paid media, digital partnerships, influencer marketing, and CRM.

The company's approach to hospitality marketing centres on creative storytelling supported by performance-driven execution. CEEK manages influencer-led campaigns and digital content as part of broader strategies to connect hospitality brands with their audiences.

Project highlights

For Ennismore's recent Ibiza launches, CEEK was responsible for all social and paid media activities for various hotels in the locality. Its role at The Lakes by Yoo involves managing digital outreach for a retreat focused on lifestyle and leisure. The agency has also worked on strengthening digital engagement for Torre di Civita and The Royal George, managing a suite of digital marketing and brand growth initiatives.

Lilibet's vision

"Working with Ross and the team at Lilibet's is a true privilege. Ross is taking us all on an imagined journey of a Princess born at this address and what life might have been had she never become Queen, and we couldn't be more excited to be part of that journey and showcase it in the best way we know how," said Charlie Terry, Founder, CEEK.