CMOtech UK - Technology news for CMOs & marketing decision-makers

Social Media stories

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cybercriminals using Linktree to steal credentials
Wed, 26th Apr 2023
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cybersecurity
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social media
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check point software
"This email does a pretty good job of spoofing a Microsoft OneDrive or SharePoint document share page, although it’s not legitimate."
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
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Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
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cx
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social media
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branding
It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.
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What is Telegram's and what are the key reasons to use it?
Fri, 17th Feb 2023
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social media
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communications
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messaging
We look at the often mentioned but rarely understood social networking application Telegram and how it works.
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New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
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advertising
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social media
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meta
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
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Internet users actively seeking best brands from sea of options
Tue, 31st Jan 2023
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internet
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social media
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meltwater
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.
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New research highlights digital advertising insights
Thu, 19th Jan 2023
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facebook
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social media
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snapchat
A new market update released by Similarweb, a digital intelligence platform, has highlighted the changing digital advertising trends on social media for December 2022.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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marketing
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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Adobe Express innovations make content creation easy and productive
Thu, 20th Oct 2022
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cloud services
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martech
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creative technologies
Adobe Express leverages decades of Adobe innovation to empower users to build content that stands out with high-quality
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HelpSystems shines light on impact of response-based threats
Tue, 16th Aug 2022
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email security
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cybersecurity
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phishlabs
Response-based attacks targeting corporate inboxes have climbed to their highest volume since 2020, representing 41% of all email-based scams.
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Mandiant researchers uncover significant new disinformation campaign
Tue, 9th Aug 2022
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advanced persistent threat protection
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ddos
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social media
Researchers from Mandiant say they have uncovered a significant disinformation campaign from the Chinese Government in the wake of U.S. Speaker Nancy Pelosi's visit to Taiwan.
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Norton research finds NZ threat landscape diversifying on social media
Fri, 5th Aug 2022
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email security
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phishing
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norton
Norton's quarterly report has highlighted the seriousness of the threat landscape in New Zealand.
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ActiveCampaign reveals consumers seek trusthworthy content
Thu, 28th Jul 2022
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open source
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user experience
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branding
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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New ASB campaign helps young people better understand money
Wed, 6th Jul 2022
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devops
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marketing
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asb
ASB is helping 18 to 24-year-olds take advantage of financial possibilities and better understand the world of money.
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Govt must step up to police social media - InternetNZ boss
Tue, 31st May 2022
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social media
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investment
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hate speech
A technology industry leader is urging the government not to shy away from policing social media platforms in New Zealand.
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How to mention or tag TechDay's brands on social media
Sun, 1st May 2022
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social media
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techday
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faq
You can share these story links on your own social media channels, but you can also mention our brands too. Here’s how.
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TikTok launches community-inspired effect capability
Thu, 28th Apr 2022
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uc
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video
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creative technologies
TikTok has announced the launch of its Effect House feature to allow its users to create and share Community Effects.
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Report shows Instagram Singapore’s most engaging platform
Thu, 10th Mar 2022
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facebook
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instagram
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social media
A new report by Emplifi highlights how the country’s government used social media channels to engage with Singapore residents, revealing Instagram is the public sector’s most popular.
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Tripwell launches platform for travel planning and commerce
Fri, 4th Mar 2022
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digital
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travel
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social media
Australian based travel publisher Tripwell has launched its new digital platform, which looks to utilise social media for the purpose of travel planning and commerce.
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2degrees helps working Kiwis switch off with new app
Mon, 14th Feb 2022
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smartphones
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wfh
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technology gifts
New research by the company revealed that nearly half of New Zealand adults are looking for a better balance between their online and real lives but don't know how to achieve it.
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App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
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advertising
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social media
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apps
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
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Upstream and Socital to trial global retail marketing solution
Fri, 4th Feb 2022
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smartphones
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technology gifts
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marketing
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
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Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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social media
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marketing
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social media listening
More than 58% of the global population now uses social media - so which platform is leading the pack?
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