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Distology reshuffles leadership for 2024 growth strategy
Wed, 14th Feb 2024

Distology, a leading cybersecurity solutions distributor, has announced two critical changes to its senior leadership team ahead of ambitious goals set for 2024. These changes, enacted in anticipation of the new financial year beginning in April 2024, form part of significant expansions to the firm's product portfolio.

Sarah Geary, formerly the Director of Partner Marketing across EMEA and APAC, assumes the role of Chief Marketing Officer. Geary brings her skill for building partner programmes and aligning sales and marketing to the role, keen to capitalise on her understanding of vendor go-to-market strategies. This experience, she believes, will be invaluable to the ongoing growth of Distology’s portfolio.

"Marketing is too often seen as a supporting arm, and not the profitable function it could be," Geary commented. "Hayley and the team at Distology know just how crucial a role marketing can play, and I'm thrilled to help them continue to realise the added value it can bring to partners, sales and the bottom line."

Additionally, Geary’s appointment to the senior leadership team is significant given her former collaborations with Distology colleagues Hayley, Lance and Andy. Geary's entrance to the executive team marks rare female representation, particularly in what she describes as the male-dominated tech world.

As part of the leadership reshuffle, Lance Williams transitions from the role of Chief Product Officer to Chief Technology Officer. As CPO, Williams was pivotal in developing Distology’s technology and services' narrative, supporting vendors and channel partners across multiple regions. As CTO, Williams will further emphasise the cybersecurity technology narrative while maintaining his role in shaping internal technology strategy.

"I joined Distology two years ago to focus on developing our product for the market, which has been an immensely fulfilling and successful programme of work," Williams says. "With Sarah joining as CMO and Martyn Roberts arriving as Services Director, I can now fully focus my energies on being the technologist I love to be, as Distology’s CTO."

Distology's CEO, Hayley Roberts, expressed her excitement over the newly reshuffled team. "I'm delighted that Sarah has come aboard to fuel our growth and use her amazing talent and experience to shape the value we offer to the channel," Roberts comments. "Lance will play an equally vital role moving forward. He’s always been worthy of the CTO title, and his move into this position means he can continue to develop our technology story and provide more thought leadership through his exposure and network. I can't wait to see what we'll achieve together."