Hendrix Rose PR to boost Verde Digital’s UK profile
Hendrix Rose PR has won a contract to run media relations for fashion SEO agency Verde Digital as the London firm looks to raise its profile in the UK fashion and eCommerce sector.
The Manchester agency will handle a programme of press office and communications work for Verde Digital. The work centres on trade, business and marketing titles, with an emphasis on consistent media coverage.
Both companies operate as independent agencies. Verde Digital works in search engine optimisation and AI-influenced search strategy for fashion and eCommerce brands. Hendrix Rose PR works with start-ups and small and mid-sized companies, with a focus on digital and performance-led businesses.
PR programme
Hendrix Rose PR said the scope includes proactive press office support and corporate profiling. It also includes thought leadership and data-led storytelling. The agencies also plan campaign development work.
The two sides will position the work around how fashion retailers approach search strategy. The programme will also focus on the commercial outcomes of search activity in retail. The agencies highlighted organic revenue growth as a theme for messaging.
Search marketing has shifted as platforms introduce more AI-generated responses and shopping features. Fashion brands also face changing consumer behaviour across channels and devices. Agencies that advise on search face demand for analysis that links content, product discovery and conversion performance.
Sector focus
Verde Digital specialises in SEO and AI search for fashion and eCommerce brands. The agency works across luxury, premium and digitally native labels. It cited Adanola, Paul Smith, The Couture Club and Jaded London among its clients.
The company described its pitch around sector specialism. It pointed to seasonal demand, trend-led content and international growth as factors that shape fashion search performance. It also highlighted competition for high-volume keywords and the need to plan around fast-changing product and campaign cycles.
In the UK, fashion remains one of the most competitive categories for customer acquisition online. Brands use a mix of paid media, social platforms and influencer marketing, while also investing in organic search visibility for longer-term demand. AI features in search results have introduced new uncertainty about traffic patterns and the presentation of brand content.
Agency ambitions
Verde Digital said it plans to invest in brand visibility alongside business growth. The communications work forms part of that strategy. The agencies said they will focus on external profiling and industry relevance.
Joe Hale, Founder, Verde Digital, linked the PR work to growth plans and sector positioning.
"From the outset, Hendrix Rose PR has demonstrated a strong understanding of our sector and our ambitions. The work so far has helped ensure we're being seen in the right places, and the strategy supports our high-growth plans. We share the same agile and creative approach, and we're looking forward to continuing to work together as we build awareness and deliver on our goals," said Joe Hale, Founder, Verde Digital.
Hendrix Rose PR said the assignment reflects continued demand from digital marketing agencies for communications support. The firm cited work with PushON, Pixel Kicks and Nexer Digital as examples of recent clients in related sectors.
Industry messaging
The agencies said they will frame Verde Digital's work in the context of search changes driven by AI and new discovery platforms. They also plan to translate technical themes into messaging for business audiences in the fashion sector.
Gemma Eccleston, Founder, Hendrix Rose PR, said the firm will focus on long-term visibility for Verde Digital in fashion.
"Verde Digital is a modern agency with a clear specialism and a strong point of difference in the fashion space. As search becomes more complex and competitive, there's a growing need for credible, specialist voices that brands can trust. Our focus is on helping Verde build long-term reputation and visibility, positioning the agency as the go-to SEO partner for fashion retailers that want to grow in a sustainable, measurable way," said Gemma Eccleston, Founder, Hendrix Rose PR.
The agencies said the relationship will run as a long-term collaboration, with ongoing media engagement and thought leadership activity tied to fashion, eCommerce and search.