Krea launches Krea 3 image editor for commercial teams

Krea has launched Krea 3, an image-editing model that ranks near the top of CPI-Bench, a benchmark for real-world image editing.

The release adds a new product to the growing market for AI image tools aimed at commercial design, advertising and online retail. Krea said Krea 3 Ultra scored 4.81 out of 5 on CPI-Bench, placing it behind GPT Image 2.5 and ahead of GPT Image 2, Seedream 5 Pro, Nano Banana 2 and Nano Banana Pro.

Krea said the model can produce 2K edits in under eight seconds from start to finish. Pricing is USD $0.03 per image at 1K resolution and USD $0.06 per image at 2K.

Editing focus

Krea is positioning the model around image editing rather than image generation alone. The company said the system is designed to preserve products, characters and small text while changing elements such as materials, outfits, lighting and settings.

Features include regional editing, which changes only selected parts of an image, and bounding boxes to determine where new elements appear. Users can also supply up to six reference images for a single edit, including style references, and train the model through LoRA on a specific product, person or visual style to keep outputs consistent, according to Krea.

The model supports native 2K resolution and can work up to 4K for uses such as print and large-format screens, Krea said.

Víctor Perez, Co-Founder and Chief Executive Officer of Krea, linked the launch to demand from commercial teams working with large volumes of images.

"Editing models are already used across eCommerce, film and advertising, but they've been held back by speed. The models good enough for production are too slow for real workflows," said Víctor Perez, Co-Founder and Chief Executive Officer of Krea.

"Krea 3 brings high-quality edits in under 8 seconds at 2K, and it's the first edit model you can train on a specific product or person. That's what makes it ready for production at scale. When an edit takes seconds, creatives can stop rationing their ideas and start exploring them," Perez said.

Commercial uses

Krea said the product is intended for teams that edit images at scale. It cited eCommerce uses including converting simple product shots into studio-style packshots, placing items into lifestyle scenes and creating colour variants.

Marketing teams could use it to localise posters into other languages, change layouts for different formats and extend one campaign image into a broader series. Krea also pointed to potential uses in architecture and product design, where teams may want to test materials and lighting before a physical product or space is built.

Diego Rodriguez, Co-Founder and Chief Technology Officer of Krea, said control over placement and consistency was central to the model.

"Krea 3 sets a new standard for AI image editing. It comes with every control a creative needs: bounding boxes to decide exactly where things go, precise edits that only change the pixels that need to change, and style references and LoRA training to tune the model to your aesthetic, your product or your talent," said Diego Rodriguez, Co-Founder and Chief Technology Officer of Krea.

"The result is pixel-perfect images built around what you care about," Rodriguez said.

Customer uptake

Krea said more than 35 million people use its platform and that teams at one in three Fortune 500 companies use its tools. It named Shopify, HelloFresh, Huge, GUT, Kirksey and Clayco among organisations working with the company.

Krea said Krea 3 emerged from collaboration with agencies, film studios, architecture firms, eCommerce brands and marketing teams. Pixelcut and Doodles are already using the model, it added.

Pixelcut has tested Krea 3 with its own users in product photography for small businesses, according to Krea. The focus is on producing commercial-looking product images without a studio shoot.

"We've been testing K3 since its early checkpoints, and the Krea team has done an incredible job," said Dominique Yahyavi, Co-Founder and Chief Executive Officer of Pixelcut.

"We put it in front of real Pixelcut users, and the results were very impressive. What stood out most was the lighting. The product shots look like they were lit by a professional photographer, not generated by AI. Most of our customers are small businesses that can't afford a studio shoot for every product. Krea 3 gives them that same beautiful, studio-quality lighting while staying true to the original product. That's exactly what they need to sell online," Yahyavi said.

Market context

The launch comes as AI developers compete on output quality, response time and cost. Krea said Krea 3 is 10 times faster than GPT Image 2 and four times faster than Nano Banana Pro, though it remains behind GPT Image 2.5 on the CPI-Bench ranking it cited.

The company has raised more than USD $80 million from investors including Bain Capital Ventures, a16z and Abstract. One of those backers, a16z, said quicker turnaround changes how creative teams use editing tools in practice.

"For years, image models have made creators choose between the best quality and the speed to actually iterate. Krea 3 removes that tradeoff," said Justine Moore, Partner at a16z.

"When a top-quality edit comes back fast enough to try the next idea right away, the model stops being a step in the workflow and becomes the workflow," Moore said.