MQube adopts Brett AI agents for marketing workflows

MQube has adopted Brett's artificial intelligence agents for its marketing operations, linking the mortgage technology company with a specialist AI platform for regulated sectors.

The system will be used for content creation, campaign planning, communications review and coordination. Marketing staff will continue to oversee strategy, creative direction and final decisions.

MQube, a UK fintech focused on mortgage origination and distribution, is using the platform to expand its marketing activity without taking on the costs usually associated with scaling a larger team. The arrangement is intended to increase the volume of work its marketing function can handle while reducing time spent on repetitive tasks.

The adoption also reflects a wider shift towards using AI tools across entire workflows rather than limiting them to individual productivity tasks. In MQube's case, the focus is on marketing processes in a regulated industry where review and oversight remain important.

Marketing focus

The platform brings AI agents into day-to-day communications work, helping teams plan, create, coordinate and review material more efficiently. The aim is to support a faster pace of execution while keeping human control over the output.

That matters in a competitive mortgage market, where specialist firms often need to maintain visibility and explain technical products clearly to lenders, brokers and borrowers. Marketing teams in such sectors also face compliance and consistency requirements that can slow production cycles.

"Our competitive advantage has always been our ability to move faster and innovate more effectively than businesses many times our size. We see enormous potential for AI to transform not just the products we build, but how we operate as a company. Working with Brett allows us to apply that thinking to marketing, giving our people the tools and capacity to achieve more without compromising the expertise and creativity that make us different," said Stuart Cheetham, Chief Executive Officer of MQube.

MQube presented the move as part of a broader operational approach rather than a standalone marketing software purchase. It wants to pursue more opportunities and strengthen its position in the market while keeping its team focused on higher-value work.

Human oversight

Brett's platform is designed for regulated companies, including those in financial services and insurance. It is intended to work alongside staff rather than replace them, with human teams retaining responsibility for judgement and approval.

For MQube, that distinction is central because its marketing output must communicate complex technology to a specialist audience. AI support should allow its team to spend more time on thinking and creativity while software handles some of the routine coordination and drafting work.

"Communicating complex technology requires a real understanding of the market and the people you're speaking to. With Brett, we can bring that expertise into more of our work, move from ideas to execution faster and build a stronger, more consistent presence. It means we can spend more time on the thinking and creativity that really matter, with AI agents helping us turn those ideas into action," Jennifer Harrison, Content Lead at MQube, said.

The collaboration also gives Brett a reference point in a part of the financial sector where the use of AI remains closely watched. Providers of AI systems for regulated industries have increasingly focused on workflow support, content review and consistency checks as firms test where automation can be introduced without weakening controls.

Founded in 2016 by Stuart Cheetham and Richard Fitch, MQube uses artificial intelligence in mortgage origination and distribution. Its backers include AV8 Ventures, IQ Capital, JamJar Investments, Barclays, M&G Investments and Citigroup's SPRINT arm.