Multiverse launches Mastry to challenge AI consultancies

Multiverse has launched Mastry, an adaptive learning platform for workplace AI adoption, marking its move into a market often served by management consultancies.

Mastry is designed to help employers assess how staff use AI tools, create job-based learning plans and measure the impact of training across teams. It brings those tasks into one platform, rather than splitting them across software providers, consultants and separate training programmes.

The launch takes Multiverse beyond its apprenticeship roots and into broader workforce change programmes linked to AI spending. Founded as an alternative to university education, the company says many large employers now pay separately for AI software, external adoption advice and employee training.

How it works

The platform has three stages: diagnose, guide and prove. In the first, an AI voice agent holds a short chat or voice conversation with each employee about their role and ways of working. The results are then mapped against business goals for leaders to review.

Mastry then creates a learning plan for each worker based on business needs and existing skills, using their own projects as material. A built-in AI guide called Mae works inside tools already used by staff, including Claude and Microsoft Copilot, to offer support on live tasks and record evidence of skills developed through that work.

In the final stage, managers get a view of progress across teams, allowing them to track the outcomes of the company's AI investment. Employers can use Mastry on its own or alongside Multiverse's apprenticeship programmes, which are still delivered through the same platform with human coaches.

Jay Richman, Chief Product and Technology Officer at Multiverse, set out the thinking behind the product.

"If learning competes with work, work will always win. So we built Mastry to sit inside the work. Mae can see the task in front of someone, help them get it done better, and record what they learned along the way. Leaders get evidence of what has changed in the business, rather than just knowing how many hours of learning have been completed," Richman said.

Consultancy challenge

The product also represents a direct challenge to consultancy-led AI transformation projects. Organisations have often relied on external advisers to plan how staff should adopt AI tools, while training programmes have remained detached from day-to-day work, according to Multiverse.

Euan Blair, Founder and Chief Executive Officer at Multiverse, said that gap has limited the returns companies have seen from AI deployments.

"Companies have bought the AI tools, but what most still lack is a workforce that can use them to make a difference. Until now, they've had to rely on external consultants, with results often not materialising. We focus on building expertise across the workforce so employees can drive the change themselves, and Mastry puts that provision in one place. It's built on our deep expertise in training workers on the job and insights from hundreds of thousands of real workplace projects," Blair said.

Multiverse says the new product draws on its experience of training workers through apprenticeship schemes. It says it has trained more than 40,000 people at more than 1,000 organisations, including NHS trusts, BT and KPMG.

That track record has helped the company build a position in workplace learning tied to specific business tasks rather than classroom-style instruction. With Mastry, it is extending that model from apprenticeship learners to wider employee groups within large organisations.

Multiverse also pointed to financial momentum behind its push into the market, saying it raised a strategic funding round with Schroders Capital at an increased valuation of USD $2.1 billion.

Its backers include Lightspeed Venture Partners, Index Ventures and General Catalyst. The company operates in the UK and Germany and has positioned AI adoption as the central theme of its broader learning business.

Mastry is initially being offered to eligible development partners through a waitlist, as Multiverse presents it as a single system for diagnosis, in-work guidance and outcome measurement.