Sembly 3.0 aims to cut weeks off client document work

Sembly AI has launched Sembly 3.0, which it describes as its biggest product shift since the company was founded in 2019.

The new platform uses a company's documents, meetings, emails and customer relationship management data to produce presentations, proposals, case studies and reports. It is designed to reduce the manual work involved in preparing client-facing materials.

Sembly serves customers across the UK, Australia, the Netherlands, France and Germany, among other markets. The launch marks an effort to expand its role beyond meeting and knowledge tools into software that assembles final business documents.

Sembly 3.0 creates reusable client workspaces that organise material linked to each customer, including internal documents, prior deliverables and branding references. Staff can then request new materials based on a stated objective and export them as editable PowerPoint and text files.

According to the company, the system can also analyse a client's website, identify branding cues and combine them with a business's internal information to create tailored sales or reporting materials. The launch reflects a broader push by software suppliers to move beyond AI assistants that summarise or draft content toward tools that generate more complete pieces of work.

Shift in focus

Sembly was founded by former management consultants Gil Makleff and Artem Koren. It now positions itself as an "AI execution layer" for businesses, using internal knowledge and external research to turn existing information into materials for sales, delivery and communication.

That framing places the company in a crowded workplace AI market, where vendors are competing to show that generative systems can do more than answer prompts or produce rough drafts. Sembly's focus is on teams that regularly create client proposals, presentations and reports but may not have dedicated design, research or bid support staff.

The company argues that smaller firms often struggle to justify the time needed to prepare bespoke documents for every potential client. Larger businesses, it says, have historically been better able to absorb the labour required to produce tailored, branded material at scale.

"Prompts make people think about how to talk to AI. But dialogue lets them focus on what they want to accomplish," said Gil Makleff, chief executive officer and co-founder of Sembly AI.

"Sembly 3.0 brings together the documents, meetings, emails and other business knowledge teams already have and uses that context to produce client-ready materials. It means businesses can turn the same knowledge into bespoke, on-brand materials for each customer, without the weeks of work traditionally involved. That makes creating business documents faster and more efficient, turning time saved into real business impact," Makleff said.

Rising expectations

Sembly says customer expectations have changed as AI tools have become more common in workplaces. Buyers increasingly expect suppliers to deliver materials more quickly, with greater consistency and more specific tailoring to each account.

That pressure has become particularly visible in professional services, consulting, technology sales and other sectors where proposals and presentations often go through several rounds of drafting and review before they are ready for clients. Businesses in those fields have been testing AI systems to cut preparation time while maintaining house style and factual consistency.

"Manually creating presentations is a thing of the past," said Artem Koren, chief product and technology officer and co-founder of Sembly AI.

"Business materials are the substrate of decision-making: they are how companies communicate, persuade and decide. Sembly 3.0 changes how they are made entirely. Client expectations are rising because of AI. They expect high-quality materials to be delivered faster, more consistently and with a much greater degree of personalisation. Until now, producing bespoke, beautifully branded materials for every client required significant time and resources, and for many businesses it simply wasn't viable to spend a week creating a proposal that might not convert," Koren said.

He added that output quality depends on how clearly users define their goal when asking the software to create a document. Sembly's argument is that a natural language exchange is easier for staff than learning detailed prompt structures or manually piecing together information from multiple internal systems.

Sembly says early users reported saving two to three weeks of work on reports and presentations that would traditionally pass through several contributors before completion. The company did not provide independent verification of those results, but the claim highlights the area in which it is trying to compete: reducing the time between gathering information and producing a polished final document.

One early user cited by Sembly was Bell & Holmes, where the tool has been used in presentation and client communication workflows.

"Sembly has fundamentally changed how I prepare presentations and client communications. It has saved my team and me weeks of work and dramatically accelerated how we turn ideas and information into polished deliverables. I haven't seen anything else on the market quite like it," said Heorhii Tulchyi, chief technology officer of Bell & Holmes.