StackAdapt adds Lead Forensics data to enhance global ABM reach

StackAdapt has integrated Lead Forensics data directly into its Account-Based Marketing (ABM) platform, offering marketers in the UK and globally deeper insights and more precise targeting capabilities within a single system.

ABM integration

The integration enables StackAdapt users to access and activate B2B campaigns informed by Lead Forensics' account intelligence. Through this combination, marketers gain access to a large business database and real-time targeting based on firmographic data such as company size and industry.

Users can now set up and run ABM campaigns across a range of digital channels, including native, display, audio, and connected television. The platform allows in-house teams and agencies to control and optimise campaigns without relying on managed service providers.

Global scope

The addition of Lead Forensics data is designed to provide global scale. Marketers can reach specified audiences in North America and other selected international markets using data-driven criteria. The intent is to help growth teams identify, engage, and convert high-value accounts with improved attribution and reporting.

The unified platform offers a single workflow from insight to activation, aimed at streamlining campaign management and enabling same-day execution.

Customer attribution

"By integrating our intelligence directly into the StackAdapt platform, we are empowering B2B marketers with the ability to identify - and activate - high-value accounts at scale around the globe. This partnership enables teams to move beyond insight alone and deliver measurable revenue outcomes faster than ever before," said Paul Thomas, CEO, Lead Forensics.

Users have reported measurable impact from these capabilities. For example, tracking and reporting functions have supported real-time analysis of how target accounts interact with campaigns, and enabled teams to assess the return on investment for various ad formats.

"The impressive 50% increase in website traffic was crucial in raising public awareness of our offerings. Additionally, the targeting and measurement capabilities provided by the ABM Lead Forensics solution allowed us to justify our investments in native and display advertising. We were able to monitor in real-time how target companies interacted with our ads, a feature that proved invaluable in enhancing our campaign's effectiveness," said Daniela Maiorovici, Team Lead Marketing, Urban Sports Club.

Self-serve control

StackAdapt's unified approach is intended to allow both in-house and agency marketers to deploy and test campaigns with agility, minimising the operational overhead of complex integrations or external partners. The integration is accessible to StackAdapt clients in North America and selected international regions.